Head of Marketing - Vancouver, Canada - Pearl West

Pearl West

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT PEARL WEST
This is an opportunity to join our rapidly growing team in Downtown Vancouver, British Columbia.

Here at Pearl West we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands and products on Amazon.

Over the last few years, we have grown at an average rate of 30% each year.

This newly-created position will be an integral part of our team as we embark on the next phase of our growth.

Established in 2018, Pearl West is quickly becoming a leader in offering the industry.

Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.

We believe that business needs to be innovative and creative in order to thrive, and we think it's important to provide an exciting and vibrant place to work.

Culture is the driving force to our success and feeds into every aspect of what we do.

But we admit we're not for everyone.

We're successful because we have high standards, work hard, and hire smart people with strong critical thinking skills - people who are honest and confident enough to say "I don't know - BUT I'll find out" People whose burning questions during interviews include "How many sick and vacation days do I get?" need not apply.

Your time here will be fast and furious and quite the ride. But the rewards are plentiful.

ROLE

The Head of Marketing role is dedicated to ensuring that our presence and communication outside of the Amazon platform is consistent, on brand, and agreeable with our customer avatar.

They are responsible for coordinating with the Social Media Manager to ensure our social media platforms and partnerships with influencers build our brand presence while also leading to additional sales.

Finally, the Head of Marketing will coordinate with the Paid Media manager to oversee paid media and ensure we are hitting company goals for driving external traffic to Amazon or other platform.

The Head of Marketing will create marketing plans and strategies based that align with company goals and vision.

They must manage their marketing team members and analyze data that can be used to improve the strategy and get closer to hitting company goals.

RESPONSIBILITIES

Build Marketing Strategy for product mix, target audience, brand voice, brand identity, and brand position.
Plan Annual, Quarterly, Monthly marketing campaigns, launches, and initiatives
Develop marketing budget and collaborate with Brand Manager / Director and Owner on spending needs and requirements
Collaborate with marketing team on appropriate marketing mix needed for each campaign
Collaborate with marketing team to create a formulaic process the team can rely upon for marketing initiatives
Create a marketing dashboard for campaign reporting
Analyze campaign data to determine best practices and solve issues
Project Manage campaigns, launch, and other marketing initiatives
Develop new ideas and strategies for engaging our customer avatar
Manage schedules for campaigns, product launches, and other marketing initiatives
Partner closely with Brand Management Team to help them understand marketing initiatives across all platforms
Document key learnings and insights around pricing trends, industry standards, changes in social platform policy, for communication to internal stakeholders on a regular basis
Identify trends and insights in our niche, and optimize performance based on the insights
Formulate effective media strategies to accomplish brand specific goals
Track and generate sales through various marketing campaigns that utilize Amazon's attribution links to track sales data

RESULTS

Our customer avatar finds our content engaging and serving their needs
Our customer avatar enjoys helping our brand develop new product ideas
Our customer avatar is introduced to our other products they may not have seen before
Our customer avatar is given the opportunity to purchase from us again
We are communicating with our customer avatar across multiple channels
We maintain a CRM that provides insight into our customers and we can turn that insight into revenue
Our customer list, subscribers, and followers are always growing
Images created and shared on social are exactly what our customer avatar finds appealing
Social media marketing strategies are planned and coordinated in advance so our other teams can prepare for increased sessions/conversions/sales

REQUIREMENTS

510 years marketing experience or 5 years direct brand experience (ie has worked with the brand, developed proficiencies, and can do required work)
Planning, forecasting, and budgeting skills
Analytical skills and ability to sort thru data to identify strategic opportunities and fixes
Excellent social skills and ability to motivate and collaborate with team members
Excellent proficiency in English (Both spoken and written).
Ability to plan and e