Public Relations Senior Manager - Toronto, Canada - Indigo

Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada.

We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

We are Canada's Cultural Department Store We seek to ignite creativity and innovation every day We give back to the communities in which we operate The Senior Manager of Public Relations is responsible for building and managing Indigo's brand awareness and corporate reputation through a mix of earned and paid external communication strategies.

This role leads proactive, accurate, and meaningful conversations regarding Indigo and guides public relations efforts to amplify brand and product news.

KEY PERFORMANCE METRICS Manage the execution and delivery of communications campaigns on target, on time, and within budget.

Deliver brand recognition, product placement and media coverage goals Quantity and quality of media coverage for key Indigo messages and events Successfully represent Indigo's brand and vision in all public opportunities Develop and implement an integrated communications strategy for the organization that builds and maintains Indigo's positive brand and corporate reputation.

Lead corporate communications strategy across external channels Guide impactful public relations and influencer strategy and team Develop and manage media business relationships and co-promotions to support Indigo's positioning strategy Deliver integrated communications strategy across all channels, internal and external: Corporate Communications

• Develop and continually refresh an annual external corporate communication strategy and plan for key business initiatives through numerous channels, including digital, print, email, interactive, video, influencers and others that may not yet be used.

Public Relations – Guide team to positively position Indigo brand and products in the market and amongst tastemakers Manage PR agency of record Support crisis communications, issues management and messaging Collaborate with the team on seasonal storytelling angles to maximize interest in brand and product releases Partner with internal subject matter experts to write and edit high-impact, on-brand communication content Act as corporate spokesperson and responds to members of the media in a timely manner Oversee Public Relations activities and initiatives, including: Develop and present briefs to the agency, providing strategic direction and oversight of campaigns Manage day-to-day PR activities internally and with the agency Identify new opportunities for team members through placements in media, managing scheduling and briefing Oversee adult lifestyle influencer marketing activities, including: Serve as primary contact for adult lifestyle influencer marketing programs cross-functionally, overseeing content creation across multiple platforms, including Instagram, YouTube, TikTok, Twitter, Facebook and more Responsible for all communications with influencers, including content management, contract negotiations, program ideation and briefing, data collection Conduct post-campaign evaluation process/management, identifying key learnings and opportunities for improvement, keeping abreast of emerging trends and technologies.

Manage influencer marketing technology platform and database Give authentic feedback on performance and potential Ensure all team members understand where they stand and have clear performance objectives aligned with Indigo and team goals Collaborate with others to drive flexible and iterative solutions quickly and easily Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself Help others see the impacts of their efforts and proactively engage other functions to get input Encourage others to freely share their point of view and be open to feedback Celebrate the diversity of thought and have an open mindset Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes Social Media/Content Creative Studio Legal PR Agency of Record National, Regional and local media, influencers and bloggers, and their agencies Work Experience / Education / Certifications Minimum 8 years experience in a communications function with a focus on communications that inspire people Excellent written and verbal communication skills; Post-secondary education in Communications, Journalism, English/Writing, or a related discipline A portfolio that confirms strong writing skills, impeccable proofreading skills, and proven ability to leverage print, digital, and video mediums to support communication goals, aesthetic and creative flare Strong understanding of the Canadian media landscape, traditional and social media Complete comfort level with working "the entire communications vertical" – from strategy development to content creation to implementation coordination and administration Strong understanding of brand positioning implications with a professional and polished approach Strong existing relationships with key media and social influencers Excellent judgment regarding what is newsworthy and promotable and how to position news as relevant to the media and their audience Relationship-building skills that influence thinking and outcomes through professional credibility Ability to effectively manage multiple time-sensitive projects with grace Ability to work with and within cross-functional teams to manage work-load and meet deadlines At Indigo, we are committed to our communities, customers, and each other; We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone.

We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities.

Accommodations are available upon request to individuals who self-identify as having a disability or special need.