- Support the development and implementation of go-to-market initiatives to help grow market share globally for Ciena's coherent technology offerings
- Collaborate and formulate strategies that ultimately lead to growth in mindshare and demand for Ciena's coherent technology offerings.
- Support the marketing strategy with press, analyst, event marketing and lead generation programs.
- Use market, customer and competitive input to develop appropriate positioning for the portfolio.
- Create compelling digital and other marketing content targeted and written to the right audiences to create demand for Ciena offerings.
- Support Ciena's presence at tradeshows, industry forums, analyst and partner events, as required.
- You will be collaborating with Product Line Management and Marketing teams to ensure alignment of go-to-market strategies with both business and corporate objectives. You will also be interfacing regularly with R&D organization to ensure accuracy of marketing content and materials.
- Strong understanding of customer requirements for both data center architectures as well as optical networking (datacom and telecom).
- Technical expertise across different coherent technology elements: DSP ASIC, optical components, SerDes.
- Proven track record of working in a team-oriented environment while leveraging remote resources.
- Proven track record of presentation, interpersonal, and communications skills (internal/external).
- Proven track record of excellent writing skills for creating/editing meaningful content for specific audiences of buyers and industry influencers (ex. blogs, white papers, presentations, success stories, case studies).
- Strong organizational skills and ability to execute and drive deliverables and initiatives to closure.
- Flexible individual capable of handling multiple tasks with minimal supervision.
Marketing Leader, Coherent Technology - Ottawa, Canada - Ciena Canada, Inc.
Description
Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
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We are looking for a self-motivating and proactive individual that will be responsible for developing collateral and implementing go-to-market initiatives around Ciena world leading coherent technology offerings. Activities include market penetration and expansion strategies, product and solutions marketing, and external communications. This individual will play a leading role in developing the company's narrative for Ciena coherent offerings and will work as an advocate externally with Ciena partners and media/analysts, as well as internally within Ciena. Requires strong liaison with Product Line Management, R&D, Sales and the Marketing organization.
Tasks include:
Requirements:
#LI-CM
#LI-remote
Not ready to apply? Join ourto get relevant job alerts straight to your inbox.At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.