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    • Digital Marketing and Social Media Specialist - Greater Toronto Area - honey

    honey
    honey Greater Toronto Area

    2 months ago

    Description

    At honey, we take great pride in bringing the brand to life Our marketing team draws inspiration from global trends, pop culture, and the honey community. As a member of our marketing team, you'll blend creativity, while crafting campaigns that connect with our customers and drive our business forward.

    Our shared core objective:
     To drive brand growth by creating campaigns that inspire, connect, and convert—building customer loyalty while achieving strong sales results.

    Digital Marketing and Social Media Specialist

    Email Marketing & CRM

    • Own the end-to-end newsletter strategy and execution, from planning and design to deployment and reporting, ensuring every send aligns with campaign moments, seasonal collections, and the promotional calendar.

    • Optimize performance through segmentation, personalization, and testing.

    • Continuously analyze performance metrics (open rates, click-through rates, conversions, revenue attribution) to identify opportunities for optimization and implement data-driven improvements.

    • Introduce fresh concepts to keep communications engaging and on-brand.

    Graphic Design

    • Create on-brand graphics for digital promotions, sales campaigns, and seasonal initiatives.

    • Design in-store signage and visuals that elevate the customer experience.

    • Develop creative assets for in-store activations and special events.

    • Contribute to web design by creating graphics and visual assets for the honey website, ensuring it is consistently updated with fresh, on-brand content.

    Mall Relations & Communication

    • Act as the main point of contact for mall marketing teams across all locations.

    • Share upcoming campaign details, promotions, and activations in a professional and timely manner.

    • Coordinate honey's participation in mall-led events, holiday promotions, and community initiatives.

    Social Media & Content Support

    • Contribute ideas for Reels, TikTok's, and social storytelling based on trends and brand voice.

    • Support the Social Media & E-Commerce Coordinator with creative lifestyle photoshoots (prep, setup, and creative input)

    • A
      ssist with the honey Ambassador Program by sourcing creators, scheduling visits, and ensuring a seamless in-store experience.

    Professional Qualities

    • Team Player: regularly works cross functionally with other departments, stores and within the marketing team to support honey's goals.

    • Constant improvement: contributing improvements to process, new ideas, trends, support to help grow the honey brand and business.

    • Professionalism: demonstrating a professional attitude, look and work ethic that represents honey - through our choice of words, communication methods, general courtesy, professional attire, and grooming.

    • Productive use of time and resources: during work hours, time and resources are used wisely and productively.  Cutting down on time wasted is essential to healthy business practices.

    Qualifications

    • Bachelor's degree and/or diploma in Graphic Design, Marketing, or a related field preferred.

    • 2+ years of experience in digital marketing and/or social media.

    • High proficiency in Adobe Photoshop, Adobe Lightroom, Canva, TikTok, and Instagram.

    • Comfortable appearing on camera from time to time.

    • Bonus: experience with Klaviyo and Shopify.

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Digital marketing and social media specialist