Marketing & Events Lead - Chilliwack, Canada - Sidekick Brewing

Sidekick Brewing

Verified Company

Chilliwack, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing & Events Lead

Who We Are

Sidekick Brewing is located in Chilliwack, BC on the traditional, ancestral, and unceded territory of the Coast Salish People, including the Stó:l? Nation.

Sidekick is also the newest brewery in Chilliwack, one of the fastest growing cities in Canada with its stunning lakes, rivers, and mountain views, plenty of outdoor activities, and comparable affordability in BC.

Having opened October 2022, we've already won beer awards in some of the most competitive categories, won silver for The Growler's ?Best New Brewery?, and been shortlisted for the Canadian Brewers Choice New Brewery of the Year award.

What You'll Do

The Marketing & Events Lead will be working closely alongside the ownership and management team to put hands and feet to the Sidekick brand-attracting folks near and far to Sidekick's location and distributed products.

We're seeking an enthusiastic, experienced, and organized individual who's ready to dive into all aspects of marketing and contribute to the growth of our brand.

This includes, but is not limited to the following responsibilities:

Strategic Planning Support

Partner with ownership to develop comprehensive marketing plans to promote our brand and products that ladder up to the overall vision and strategies developed by ownershipand then execute on them
Manage the marketing budget efficiently, ensuring a strong ROI on all marketing investments

Digital Marketing

Develop and execute social media strategies to enhance brand presence across platforms
Build and nurture relationships with our online community and industry influencers, responding to comments and messages in a timely and personable manner
Oversee Google review program by increasing review numbers, responding to each google review and resolving any negative comments
Develop relationships with industry leaders, accounts, and event organizers to create opportunities for collaboration to drive businesstobusiness and endconsumer interaction with our products.

Content Creation

Create engaging and relevant content for various marketing channels, including website, social media, newsletters, and promotional materials
Produce highquality and visually appealing content, including graphics, photos, and videos, to showcase our brewery's products and events
Build and execute online campaigns to encourage usergenerated content and community participation
Collaborate with the brewing, kitchen and taproom teams to capture behindthescenes moments and highlight our uniqueness

Event Coordination

Organize and promote engaging Taproom events that drive consistent foot traffic to the Taproom, build brand loyalty, and contribute to Sidekick achieving our business goals

Market Research

Stay informed about industry trends, consumer preferences, and competitor activities
Use datadriven insights to refine marketing plans

Qualifications:

Exceptional organizational and communication skills with a detailoriented mindset
Selfstarter with an ability to work independently and collaboratively
Creative mindset with a keen eye for visual aesthetics
Strong networking and relationshipbuilding skills
Ability to cultivate excitement and rally people around an idea
Familiarity with craft beer and the craft beer scene in Western Canada is a plus
Proficiency in Canva for content creation and a knack for great content creation
Proficiency in Google Workspace for file management and document creation
Proven experience in social media management and digital marketing, preferably in the craft beer or hospitality industry
Expert knowledge of various social media platforms and trends
Professionalism coupled with a laidback attitudewe value creativity and a sense of fun

Job Type:
Contract

This is a 3-month contract position of 30-35 hours per week with potential to become a permanent Sidekick employee based upon performance.

The wage band for this role is
$21-26 per hour, depending on experience and qualifications. The role is
hybrid with an expectation of being on location
at least 2-3 days a week.

Sidekick strives to be a safe place for women, BIPOC, LGBTQ+/2S, immigrants, and folks from other marginalized communities to thrive.

Everyone has their own unique talents-even if you don't meet 100% of the qualifications or attributes above, we encourage you to apply.