Paid Social Manager - Montréal, Canada - SSENSE

SSENSE

Verified Company

Montréal, Canada

17 hours ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce.

Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.

SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views.

Approximately 80% of its audience is between the ages of 18 to 40. It is privately held and has achieved high double digit annual growth and profitability since its inception.

Job Description:

Responsibilities

Channel Strategy & Performance - 80%

Optimize channel performance to meet weekly targets by collaborating with the channel specialist
Analyze performance of Paid Social activities, creating and presenting audits and program reviews resulting in optimal performance and stakeholder buyin
Oversee the implementation of Paid Social campaign strategies to ensure the utmost quality with accurately forecasted results (ROI, customer acquisition, advertising spent,)
Perform weekly operations such as dashboard updates, budget steering, and campaigns set up
Work closely with other paid channels to steer spend across platforms and countries to meet predefined objectives
Partner with Meta, Google and additional key external vendors to deliver high impact initiatives and identify opportunities that result in achieving predefined metrics
Collaborate crossfunctionally to jointly deliver projects successfully while creating best in the industry processes
Build the annual and quarterly roadmap for Paid Social and Display identifying strategic opportunities for growth in collaboration with the Senior Affiliate Manager

Projects & Development - 20%

Conduct performance reviews with moderate to low level of guidance, depending of the complexity of the situation
Identify areas of opportunity and build analyses and recommendations to action and test
Work closely with Growth Data Principal to propose and conduct testing such as Geo Lift and Conversion Lift Studies
Collaborate with Senior Leadership to establish the short term objectives to scale the Channel
Lead the creation and development of training documentation for the team
Stay abreast of the latest trends and assist the Senior Manager in new companywide related initiatives

Qualifications:

Bachelor's degree in Commerce, Marketing, or a related field
Master's degree, a strong asset
A minimum of 5 years relevant experience in Paid Social channels such as Facebook, TikTok, Display, YouTube
Strong understanding of integrated marketing and multichannel strategies
Knowledge of testing methodologies
Understanding of different attribution models (1st click, last check, multitouch, etc)
Advanced knowledge of Google AdWords and Google Analytics, an asset
Advanced knowledge of Microsoft Office Suite
Good written and verbal communication skills in English and French
Interest in fashion, an asset

Skills