Marketing Manager - Vaughan, Canada - Experian

Description

Company Description

Experian is the world's leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society.

We are thrilled to share that
FORTUNE has named Experian one of the 100 Best Companies to work for.

In addition, for the last five years we've been named in the
100 "World's Most Innovative Companies" by Forbes Magazine.

Experian Marketing Services is one of the top strategic players in the Advanced TV ecosystem. With the company's recent acquisition of Tapad, Experian continues to drive growth and innovation in the identity and targeting space. Experian is the leading global information services company, providing data and analytical tools to top brands in more than 65 countries around the world. With Experian's top data assets and identity solutions, the company is a one stop shop that helps advertisers define their audiences, target the right media and measure the results. Experian's vision is for people, data and technology to become a necessary part of every major consumer economy around the world.


Job Description:

Experian is looking to add a dynamic marketer to oversee marketing campaign strategies and associated activities.

You will partner closely with Experian's marketing leadership to develop and implement multi-channel campaign strategies focusing on paid, social, webinars, speaking engagements, and thought leadership.

This person will develop campaigns to drive business growth across all verticals, products, and capabilities.


Responsibilities

• Advocate for and drive visibility of marketing campaign strategies and performance across the Experian Marketing Services organization
• Proactively contribute to developing strategic messaging and positioning to differentiate Experian Marketing Services and advance awareness of capabilities, offerings, solutions, and innovation across the broader organization and the marketplace
• Translate business objectives into focused campaign efforts that achieve awareness, engagement, leads, and revenue KPIs
• Own campaign optimization with feedback and insights on performance across strategies, channels, and tactics
• Establish and manage campaign budgets, tracking ROI to refine and inform future strategies
• Ensure customer experience throughout marketing funnel, briefing BRDs on campaign activities and strategies
• Design and partner with marketing peers to build campaignlevel reporting and dashboards
• Maintain vital market intelligence, keeping up to date on marketing trends and competitive environment
• Manage agency relationships to maximize impact
• Additional marketing team projects as needed

Qualifications:

• BS/MS degree in marketing or a related field
• 5+ years of progressive experience in the advertising technology and marketing space
• Working knowledge of marketing automation tools such as Salesforce, Eloqua, SalesLoft, etc.
• Teamoriented with a positive attitude
• Excellent written and oral communications skills

Culture at Experian:


Our uniqueness is that we truly value yours.
Experian's culture, people, and environments are key differentiators. We take our people's agenda very seriously.

We focus on what truly matters; diversity and inclusion, work/life balance, flexible work, development, engagement, collaboration, wellness, rewards & recognitions, volunteering...

the list goes on


Perks:

• This role can be 100% remote
• 20 days of vacation accrual annually, five sick days and two volunteer days (plus twelve paid holidays)
• Competitive pay and comprehensive benefits package, with a bonus target of 15%
• Flexible work schedule

LI-REMOTE

Additional Information

All your information will be kept confidential according to EEO guidelines.

• Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is _The Power of YOU_ and it ensures that we live what we believe._

Experian Careers - Creating a better tomorrow together

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here