Brand-Ready Visual System for Swimwear
1 month ago

Job summary
We are developing NAYVO a high-end modern swimwear brand targeting women aged 18–25 in Europe and North America.The goal of this project is to create a brand-ready visual system that can be used consistently across packaging labels and brand presentation materials.
Visual Direction
The core color of the brand is Transformative Teal.This color represents depth confidence and a future-facing ocean aesthetic.Please avoid styles that feel overly sporty playful or streetwear-oriented.Brand Philosophy Important for Design
NAYVO believes that femininity is not loud.It is confident composed and quietly powerful.The brand is designed for young women who express strength through elegance rather than excess.Design Scope
We would like the visual system to be demonstrated through the following applications:
Logo usage primary reverse small-scaleProduct packaging frosted zipper bagHygiene sticker for swimwearHangtag designCare labelUnboxing experience presentationThe presentation should feel like a real brand launch not a concept sketch.
Job description
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