Market Research Analyst - Vancouver, Canada - Destination Canada

Destination Canada

Verified Company

Vancouver, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Brief:

Destination Canada is looking for a Market Research Analyst to join our team in Vancouver as we inspire travellers to explore Canada.

Job Grade & Compensation:
DC-06 $82,146 - $102,682 (CAD) + Pay for Performance

Language Requirement:
English Essential/Anglais essentiel

Security Clearance Level :
Enhanced

Employment Status:
Term

End Date (Term Roles) :1/30/26

The world needs more Canada.

Destination Canada is looking for a
Market
Research Analyst to join our team in Vancouver as we inspire travellers to explore Canada.

This role leads market and consumer research projects and provides research services, products, analysis and advice.

The context of the work involves insights and analysis to support business decisions and identify marketing opportunities across different international markets.

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.

Join us and share your love for Canada and your glowing heart with the world.

DUTIES:

Leads a global multicountry segmentation program that helps inform organizational and marketing strategy
Executes other market and consumer research programs and activities using both quantitative and qualitative analysis to identify trends, insights and provide recommendations
Conducts primary and secondary consumer and market research, including analysis of consumer behaviour, survey implementation and design, and developing insights and analytics products
Provides research, studies, analysis, models, advice and guidance for management, committees, stakeholders, and the Canadian tourism industry
Provides research, analytical, and advisory services and insights that enable growth in key markets
Builds and maintains stakeholder relationships within Destination Canada (DC) and networks on behalf of DC within the industry at large to understand their business needs and ensure that the research programs continually innovate to meet these demands
Proactively consults with business units within DC and with stakeholders in the tourism industry to identify potential trends, challenges, issues, opportunities, threats, etc. and provides evidence and databased analysis, proposals, briefings, and presentations

Essential Qualifications

EDUCATION:

Graduation from a recognized university with a Bachelor's degree in Marketing, Business Administration, Economics, or related sociology research discipline or an acceptable combination of education, training, and experience.

A Master's degree would be an asset.

Minimum 3 years' experience in market research and / or primary consumer research and analysis, trend analysis and interpretation
Experience in leading and executing quantitative and qualitative research projects on a global scale
Experience providing insights, advice and recommendations to support marketing strategy
Experience translating business objectives, questions and hypotheses into measurable insights
Experience in leading and executing the preparation of, and development of comprehensive research reports, studies and briefing materials
Experience leading and executing a portfolio of projects, consultant contracts and providing guidance to others
Experience employing business intelligence or statistical techniques technologies to analyze data and report results
Experience in digital marketing, creative or media agency is an asset
Experience in the tourism industry is an asset

KNOWLEDGE:

Advanced knowledge of market research methodologies including quantitative and qualitative market research, data analysis and techniques
Knowledge of marketing strategies, tactics, and channels
Knowledge of conducting research in international markets
Knowledge of business intelligence tools and techniques
Knowledge of economic, analytical, research techniques and methodologies (qualitative and quantitative market research)
Knowledge of project management concepts and methodologies
Knowledge of how to assess international trends, competitiveness, opportunities, risk, and business climate
Knowledge of Destination Canada, its mandate and objectives is an asset

ABILITIES:

Ability to sort through needs of multiple levels of stakeholders
Ability to work through problems quickly and iteratively
Strong change management and stakeholder engagement skills
Comfortable with working in an environment where tasks may not be clearly defined
Strong writing, reporting, visualization and storytelling skills
Ability to showcase research findings and insights to a nonresearch audience
Strategic thinking to link insights and analytics to business objectives in the short, medium, and long term
An aptitude to use multiple sources of information and explore synergies between these when developing actionable recommendations
Passion for data and fo