Manager Marketing - Vancouver, Canada - Vancouver Community College

Vancouver Community College

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Pclass #

A9986
Job Summary

Who We Are

We acknowledge that Vancouver Community College (_
VCC_

- ) is located on the traditional unceded territories of the xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial._

For over 55 years, VCC has been a leader in innovative, experiential post-secondary learning.

We're one of B.C's top employers and we are proud to inspire students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce.

At VCC, we respect and celebrate our differences, and are committed to the work of decolonization, accessibility, and inclusivity for all. Be a part of creating an inclusive community that provides equitable opportunities for Indigenous and diverse representation, participation, and success for everyone.
This position is responsible for brand planning, developing and executing multiyear marketing strategies and plans, measuring and reporting marketing campaign effectiveness, annual budgeting and operational planning, and managing the team involved in design, production and execution of marketing materials and activities.
Job Duties/Responsibilities
1.

Provides leadership in multi-year brand and marketing strategic planning:

a. Develops and leads brand planning from audit to ongoing integration for the College; this planning is inclusive of brand identity, positioning, the definition of target audiences/personas and multi-channel marketing mix development, with the goal of building the College's brand awareness and reputation.
b. Develops regular competitive overviews and assessments.
c. Develops comprehensive, multi-year marketing strategies and plans, in alignment with the College's overall strategic plan, to support student recruitment and retention.
d. Measures and reports on marketing campaign effectiveness with outside research vendor and in collaboration with the Manager, Digital Strategy, and assesses returns on marketing program investments.
e. Identifies, engages and manages key external vendor relationships, in accordance with College procurement policies, and manages ongoing contract maintenance.
f. Collaborates with the Executive Director and Manager, Digital Strategy, Manager, Communications and in accordance with College strategic plans and policies, to develop annual departmental objectives, operational plans, capital expenses, and related performance measures.
g. Develops and manages annual budgets and monthly forecasts in line with College's budget directives for marketing activities.
2.

Provides direction for creating and managing the production of communications and marketing materials for the College:

a. Manages the production of traditional and digital assets for the College, in collaboration with the Manager, Digital Strategy.
b. Provides artistic and creative vision, establishes and implements College policy and standards for all events, print and digital marketing.
c. Ensures that marketing and communications projects are completed while using methods congruent with College and government policies.
d. Ensures that all College materials and events are produced in a timely, efficient and effective manner within the assigned budget.
e. Provides recommendations regarding work flow policies, procedures and standards for the Marketing and Communications area.
f. Monitors the visual identity and brand image expression for all College events and materials.
g. Ensures that marketing services are consistent and of the highest professional quality as identified by industry, College policy and brand standards.
h. Advises the College community regarding the College policy and standards related to brand in traditional and digital mediums.
i. Ensures that technology and tools used to produce College materials are efficient and congruent with industry standards.
3.

Responsible for managing the activities of project teams in the production of marketing/communications projects:

a. Supervises, project manages and assigns staff in producing College marketing and communications materials and participates in the recruitment, promotion, evaluation, training and development, and performance management of staff within the scope defined by College policy and the Collective Agreements.
b. Directs, schedules, and assigns duties to staff, and reviews work for accuracy and completeness.
c. Efficiently allocates human resources to complete all projects, including determining the need for asks in a strategic manner. Ensures continuous client service during team member absences.
d. Project manages and evaluates the progress of communication and marketing projects that are generated by the Department.
e. Ensures that new employees receive orientation and ongoing professional development.
f. Establishes and maintains effective union/management relationships and works wi