Marketing Operations Specialist - Vancouver, Canada - VoPay International Inc.

VoPay International Inc.

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

About VoPay International Inc.

The Opportunity

Duties and Responsibilities

Collaborate closely with the CMO and marketing team to execute marketing strategies and initiatives effectively.
Manage various marketing tasks, including campaign coordination, data analysis, and reporting.
Coordinate with crossfunctional teams to ensure consistency in messaging and branding.
Manage B2B marketing events from ideation to execution including negotiating sponsorship, designing advertising, booking accommodations etc.
Help manage marketing budgets, track expenses, and provide budgetary recommendations.
Prepare documents, reports and presentations as required.
Manage CRM and marketing automation integration.
Maintain existing marketing technology and integrate new tools and processes to drive optimization and automation.
Create behavioral and demographic segmentation programs to support automated nurture, ABM, and lead scoring initiatives.
Work with our marketing and sales teams to become an expert on the company's lead funnel from web visitor to customer and everything in between.
Prioritize and manage multiple projects simultaneously, and follow through to completion.
Assist with reviewing documents & reports and follow up with outside parties as required.
Assist in the creation and editing of marketing content, ensuring accuracy and adherence to brand guidelines.
Prepare meeting agendas and prepare minutes from meetings.
Prepare travel arrangements and create detailed itineraries.
Provide admin, and general business support to CMO in daytoday matters.

Skills and Qualifications

Proven experience in marketing operations or a similar role, demonstrating a track record of successfully implementing strategic initiatives.
A college or university degree.
Excellent communication and writing skills.
Techsavvy and resourceful: familiarity with G Suite, Jira, Figma, Social Media Management, Google Analytics, Wordpress.

CRM Experience

HubSpot is preferable.
Excellent event management skills.
Experience with analytics and reporting.
Be highly innovative, creative and pay excellent attention to details.
Upbeat, positive, outgoing, personable and able to relate well with diverse groups.
Excellent verbal, written and keyboard skills and organizational skills.
Ability to take initiative, multitask & work well under pressure.