Instructor, Advertising and Marketing - Winnipeg, Canada - Red River College Polytechnic

Red River College Polytechnic

Verified Company

Winnipeg, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

RRC Polytech is a leader in applied
learning and innovation. Our talented
team of employees is passionate
about education, innovation and student
success. We offer competitive salaries,
extensive benefits and the opportunity
for personal and professional growth
in a rewarding career.

At RRC Polytech we are committed to
fostering an inclusive environment, where
all employees and students feel valued,
respected and supported. We aspire to
have a workforce that is representative
of the diversity within our communities,
Indigenous Peoples, persons with
disabilities, racialized persons, persons
of the 2SLGBTQIA+ community and
others who may contribute to the further
diversification of ideas. All qualified
however, Canadians and permanent
residents will be given priority.

If you require this information in an
alternate format, please contact

RRC Polytech is committed to providing accessible employment, and ensuring that our recruitment, assessment and selection process is barrier free.

We thank all applicants for their interest, but only those selected for an interview will be contacted. For more information and other employment
opportunities, visit

Instructor, Advertising and Marketing

Communications

Creative Arts
Applicants are to clearly demonstrate how they satisfy the selection criteria in their written

An eligibility list may be created for similar casual, part-time, full-time, and term positions.

D U T I E S
A part-time (0.8 position equivalent) Advertising and Marketing Communications instructor is
required to teach in the Creative Communications and Communication Management programs.
Courses could include Advertising and Marketing Communications, Brand Marketing, Digital
Content Marketing and Advanced Media Strategy. Drawing on extensive professional experience,
instructors are expected to lead dynamic, engaging instruction to students, both in-person and
online. Duties will include the preparation of course materials and assessments, instruction of
students and evaluation of course materials. Duties related to instructing include curriculum
development and maintenance, preparing course outlines, maintaining student records, student
evaluation, assisting in College activities including student orientation, graduation, and relevant
committees.

R E Q U I R E D Q U A L I F I C A T I O N S
Undergraduate degree in advertising, marketing or communicationsrelated field. A

- combination of education and experience may be considered

Significant and progressive experience in advertising creative, marketing, branding and content

- strategy in an agency, corporate or non-profit environment. A portfolio of work is required.

Relevant experience developing and executing integrated marketing campaigns with

- measurable success

Significant experience creating concepts and content for a wide variety of clients/customers:
B2C, B2B, government, institutional and/or non-profit
Copywriting and content expertise in digital and traditional formats including but not limited to

- web, social, video, audio, print, OOH, and interactive projects

Experience in market research, consumer behavior, customer journeys, personas, and

- competitive benchmarking

Uptodate knowledge of SEO, SEM, UX, digital advertising, campaign management, analytics,

- marketing technology tools and automation

Experience creating brand platforms and guidelines for consistency in brand messaging,

- writing style, voice and tone

Experience developing media plans including assessing, selecting and scheduling paid media

- buys

Experience using data and customer insights to identify goals, objectives, KPIs, and measure

- marketing performance

Strong focus on the customer experience
Excellent written and verbal communication skills
Excellent presentation skills
Experience building a respectful workplace culture that promotes diversity, learning

and continuous improvement

A S S E T S
Specific postsecondary training in advertising and marketing communication, ie. RRC Polytech

Creative Communications diploma with a specialization in Advertising and Marketing
Communications

Professional experience teaching adult learners.
Working knowledge of Microsoft 365 and Adobe Creative Suite software
C O N D I T I O N S O F E M P L O Y M E N T
Applicants must be legally entitled to work in Canada
This position may be required to work evenings and/or weekends
This position may be required to work throughout the academic year including the summer

- months

Instructors are required to complete the Teaching for Learning (TFL) in Applied Education

program or have previously completed the Certificate in Adult Education (CAE)

RRC Polytech campuses are located on the
lands of Anishinaabe, Ininiwak,
Anishininew, Dakota, and Dené, and the
National Homeland of the Red River Métis.

We recognize and honour Treaty 3 Territory
Shoal Lake 40 First Nation, the source of
Winnipeg's clean drinking water. In addition,
we ac