Manager, 1:1 Performance Marketing, Assisted - Toronto, Canada - TD Bank

TD Bank

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

TD Description
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Department Overview

As part of TD's Marketing department, NA Personalization, Digital Marketing and Orchestration Strategy team is responsible for leading our digital marketing and 1:1 channels transformation.

The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers.

Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers.

The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned.

This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks.

The primary goal of the group is to drive performance of the channels by optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Reporting to the Sr. Manager, 1:1 Performance Marketing, Assisted Channels, the Manager, 1:1 Performance Marketing, Assisted Channels will work closely with key partners across Marketing, Channels, Marketing Analytics, Technology and Business to drive strategy and execution of initiatives to improve the performance and ROI of Assisted Channels that include Branch Leads, Branch and Phone Advice Prompts and Outbound calling programs. The role is accountable to lead bestinclass enterprisewide channel and marketing performance optimization strategies and performance management, including driving channel capabilities, with the goal of optimizing the E2E customer journey and sales funnel to deliver greater personalization and empower frontline colleagues to have more informed conversations across all contacts, ultimately delivering exceptional customer and colleague experiences.
Key Responsibilities include:
Drive channel and campaign level performance of programs delivered through assisted channels by contributing to the development of ongoing performance reporting, managing benchmarks and OKRs and delivering E2E sales funnel insights and recommendations to optimize performance and inform channel and campaign strategy, working closely with Marketing, Marketing Analytics and Channel partners.
Uncover opportunities and define requirements to optimize assisted channel performance through a deep understanding of channels, marketing and business strategy, and the marketing technology ecosystem.
Support resolving fragmented and disconnected customer experiences and optimizing the customer journey across channels to deliver an optimal E2E customer journey and colleague experience.
Drive the roadmap and requirements for marketing capabilities and the ecosystem that is critical in delivering best in class assisted channel programs and frontline colleague and customer engagement, working closely with internal and external Technology (Platforms) partners to deliver improvements in channel performance.
Drive synergies with TD Bank in the US by sharing best practices, consulting on strategies, providing POVs and recommendations and ensuring consistency in measurement and reporting.
Represent the COE 1:1 Performance Marketing, Assisted Channels enabling and supporting partners to optimize performance through the adoption of best practices and defined strategies and providing thought leadership.
Define process improvements to accelerate speed to market and drive efficiencies.

Job Requirements

Education/Accreditations
Postsecondary education in Business or Marketing, MBA would be an asset.

Other Qualifications/Skills/Experience

Strong aggregation and synthesis skills with an ability to take complex concepts and data and build a compelling story and narrative that is data driven and grounded in evidence.
Ability to think both strategically and tactically, turning plans into actionable and measurable initiatives.
Excellent oral and written communication, storytelling, negotiation, and presentation skills.
Demonstrated ability to solve tough problems in an ambiguous, uncertain and fastpaced environment.
Excellent project management skills.
Confident interacting and presenting to stakeholders and partners with strong skills in negotiation and influencing
Detail oriented and resultsdriven.
Strong time management skills, a selfstarter who can work well both independently and within a team environment.
Stakeholder management and partnership skills and ability to build credibility and trust with business and corporate partners.
Working knowledge of general banking/consumer finance products, policies and operations.

Experience with CRM platforms (ie, Salesforce) is a bonus

Additional Information
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Inclusiveness
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