Digital Strategist - Greater Toronto Area, Canada - Marks, part of SGS & Co

Description

Digital Strategist, eComm

We are looking for talented strategist with knack for both brand and digital. If using insights to help clients' brands connect with shoppers platform to platform and channel to channel is your jam—you might be a great fit. We're looking for someone with an omnichannel mindset, and an eye on culture and technology.

What You Will Be Doing

FOR OUR CLIENTS

• Develop strategies to assess and optimize, or deliver new content (brand and product visuals and communication), on eComm product pages or online storefronts (DTC or retailers such as Amazon, Walmart, Target, etc.) Asks sound like:

"Assess our SEO copy strategies and carousel content across key eRetailers

"What is best-in-class carousel content in our category" - "Develop strategies that

optimize how our branded content shows up across retail platforms."

"Show us how you'd respond to KPI's across platforms."

• Lead the way with expertise in testing, synthesis and reporting to optimize strategies for powerful results.
• Experience in all functions of digital marketing (SEO, SEM, SM) and expertise in some
• Craft compelling, data-informed narratives to influence agency peers, and give clients decision-making confidence.

FOR OUR AGENCY

• Develop tools and processes in order to elevate our game in the eComm space.
• Partner with account teams to identify and target growth opportunities with new/existing clients.
• Support the development and presentation of responses to new business opportunities and RFPs.
• Create compelling, industry-leading thought leadership.

Key Qualities

• Highly collaborative and accountable
• An empathy for consumers and insight into what shapes their experiences
• Passionate about culture, technology, and 'what's next'
• Insightful thinker with the ability to dig into a problem and sees beyond the ask
• Passionate and compelling storyteller with strong presentation skills
• Roll-up-your-sleeves and do' mindset

Experience

• 5-7 years experience in the industry; some agency experience
• Bachelor's degree in marketing, design or other related field
• Experience with a wide range of categories including CPG, food/beverage/wine/spirits, technology, toy and gaming preferred
• Rich experience in front-end development for eComm