Marketing Brand Specialist - Toronto, Canada - myBlueprint

myBlueprint

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Join us on our mission to empower every student in their learning journey from Kindergarten to post-secondary transition by providing first-rate products_

About SpacesEDU
We're proud of what we've built in Canada, and are excited to leverage our know-how, experience, and capabilities to drive the success of our newest product, SpacesEDU

Come grow your career with us

About the Opportunity

Reporting to our Director of Growth & Partnerships, the Marketing Brand Specialist has a proven passion for education technology and building relationships with education decision makers and influencers.

Your main objective is to identify the most effective strategies for uncovering and qualifying new SpacesEDU leads. You will also play an important role executing on our content marketing strategy to build brand awareness and. You'll be responsible for designing SpacesEDU's event and conference strategy as well as executing it.

So, get ready to roll up your sleeves and put your smile on We'll experiment, fail (it's okay), and discover how best to create content and connect with education stakeholders looking for a solution just like SpacesEDU.

If you are passionate about Education Technology and are interested in providing solutions to improve student success, then this role could be a perfect fit for you

_ What you will do:
_

Plan, attend, and execute an event and conference strategy to generate leads and build relationships
Identify core marketing objectives for event and conferences and use analytics to measure and report on the effectiveness of our team's efforts
Collaborate with Sales, Marketing, and Product teams to refine messaging, optimize strategies/campaigns, and improve the overall sales process
Qualify leads generated by marketing campaigns, conferences and events, website visits, and other sources
Create content across various formats to help boost brand awareness and establish SpacesEDU as a thoughtleader in the EdTech industry: podcast, blog posts, case studies, landing pages, webinars, and videos
Build and nurture relationships with decision makers and influencers
Explore unique and creative approaches to finding new leads/prospects
Stay uptodate with K12 education industry trends and emerging technologies to identify new opportunities for growth and to develop content and conference themes
Coordinate and execute on quarterly "value add" webinars to drive engagement with prospects and educator users
Bachelor's degree in education, business, marketing, journalism, communications, or a related field
13 years of experience in Business Development or Content Marketing, preferably in the edtech industry
Experience attending and presenting at conferences or trade shows
Exceptional writing skills with demonstrated ability to craft content that drives awareness, education, and conversation of prospects
Proven experience with DIY video content creation and tools
Strong communication, presentation, storytelling, and creative thinking skills
Ability to work independently and as part of a team

Our Team

Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry.

We are incredibly proud of the work we do and we care
_a lot _about the students and educator partners that we work with.

The core values we live by are:
_we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, _and _we want to be here_

_ Benefits & Perks_

Competitive base salary and bonus
Comprehensive health and dental coverage
Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and wellbeing
Personal learning and development fund of up to $1,000 per year
Growth opportunities
Flexible working arrangements
Monthly team events (virtual for now)
Employeeled committees (Wellness, Events, Giving Back)

_ Remote Work_
If you are located in Toronto or surrounding areas, we also have physical office space available in Downtown Toronto. We host regular in-office days for connecting and collaborating with colleagues and strongly encourage our local team members who enjoy working in-office to come in as much as they would like

Our Hiring Process

Our hiring process will generally follow this format:

An introductory phone interview with our People team to discuss the opportunity in more detail; we'll learn more about you and you'll learn more about us
A virtual interview with the Hiring Manager to go over your background, the position, and the organization in more detail; we'll dive deeper into the jobspecific and technical components of the role, as well as behavioural aspects.
A final interview with the Hiring Manager and o