Regional Marketing Manager - Toronto, Canada - Blinds To Go
Description
#MT-
Regional Marketing Manager _
is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region. He/she is based in Toronto but travels to and works with the NJ-based marketing team.
Key Responsibilities:
- Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
- Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
- Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
- Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
- Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
- Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
- Contribute test ideas, execute test strategies, analyze test data and document test results.
- Ability to explain and present data and technical concepts in easytounderstand ways with excellent written, oral and illustrative skills.
What We're Looking For:
- Exceptional proficiency with Microsoft Excel is required.
- Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
- Experience with website analysis using a variety of analytics tools including Google Analytics.
- High intellectual curiosity and ability to think creatively, and identify and resolve problems.
- High levels of integrity, autonomy, and selfmotivation.
- Excellent organizational and time management skills.
- Highly motivated individual with 15 years of experience
Pay:
$80,000.00-$100,000.00 per year
Benefits:
- Dental care
- Paid time off
Work Location:
In person
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