Digital Marketing Specialist - Winnipeg, Canada - SGA Tech Solutions

Description

• Conduct indepth keyword research, analyze website performance, execute SEO strategies, and build backlinks to improve search engine rankings and organic traffic.
• Plan, execute, and optimize payperclick (PPC) advertising campaigns on platforms like Google Ads and social media advertising to drive targeted traffic and maximize conversion.
• Implement search engine marketing (SEM) strategies to maximize visibility and drive leads.
• Oversee web development and management activities, including building and maintaining websites to ensure optimal website functionality.
• Monitor and report the effectiveness of digital marketing campaigns using analytics tools such as Google Analytics and Search consoles. Leverage insights to optimize marketing campaigns and initiatives.

• Bachelor's degree in Marketing, Business, Engineering, or related field.
• Minimum 2 years' experience in paid advertising and SEO.
• Demonstrated expertise in SEO strategies, backlinking techniques, and website optimization.
• Strong analytical skills and experience using Google Analytics to track and interpret data.
• Handson experience planning, executing, and optimizing Google Ads campaigns.
• Proven track record of driving conversion optimization initiatives and achieving measurable results.
• Excellent interpersonal communication skills, with the ability to collaborate effectively across stakeholders.
• Proficiency in web development languages and frameworks such as HTML, CSS, JavaScript, and CMS platforms like WordPress.
• Experience in ecommerce would be an asset.

• Casual dress
• Dental care
• Discounted or free food
• Extended health care
• Onsite parking
• Paid time off

• French not required

• 8 hour shift
• Monday to Friday

• Bachelor's Degree (required)