Marketing Cloud Solutions Specialist - Toronto - Haventree Bank

    Haventree Bank
    Haventree Bank Toronto

    5 days ago

    Description

    Join to apply for the Marketing Cloud Solutions Specialist role at Haventree Bank.

    Haventree Bank is a private Canadian Schedule 1 bank specializing in alternative mortgage programs and insured GIC deposits. We help hardworking Canadians from coast-to-coast achieve homeownership by offering flexible mortgage solutions. Our insured GIC deposits offer competitive rates and are available through a variety of wealth management platforms.

    About Haventree Bank


    Headquartered in Toronto, Ontario, Haventree Bank (Haventree) is a mission‑driven alternative mortgage lender. The name Haventree represents the bank's mission to help its customers find a place of refuge and to lay down new roots for the future. Haventree exists to be a catalyst of financial security and upward mobility for Canadians who are underserved by the traditional financial system.

    Position Summary


    Reporting to the Director, Marketing, the Marketing Cloud Solutions Specialist will support the day‑to‑day operations of marketing communications specifically in Salesforce Marketing Cloud, and communications (SMS, Email, Web) that are sent to various audiences. Additionally, this role will be accountable for maintenance of secondary systems used to create improved customer experience, including Alchemer & 123-Form Builder. This position collaborates closely with the marketing and cross‑functional teams to drive growth and build a better experience for our customers.

    Major Duties & Responsibilities

    • Marketing Cloud Administrator – demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Interaction Studio, Audience Builder, and core Integration configuration in a multi‑org environment.
    • Collaborate with Marketing Cloud Solutions Manager to support Marketing, Sales & Operations & Client Experience, and analytics to design and implement new and improved customer experiences.
    • Troubleshoot platform issues and optimize workflows and email templates.
    • Support secondary systems that deliver improved Client Experience (Alchemer & 123-Form Builder).
    • Build and execute stand‑alone email deployments and comprehensive campaigns.
    • Test and QA marketing programs to ensure flawless execution and continuous improvement.
    • Optimize email deliverability while minimizing unsubscribes.
    • Use data to provide recommendations to inform strategic decisions and optimize marketing efforts.
    • Work with analytics to measure, segment, and optimize workflows to enhance engagement, efficiency, and scalability.

    Qualifications & Experience


    Degrees, Diplomas & Certifications

    • Salesforce Marketing Cloud Certifications or equivalent work experience.

    Years and Range of Experience Required to Perform the Job

    • 2-4 years of experience working in Salesforce Marketing Cloud (or Exact Target).
    • Strong understanding of email marketing best practices and creative development.
    • Excellent analytical skills with the ability to interpret data and make data‑driven recommendations.
    • Strong project management skills and attention to detail.
    • Advanced proficiency using Microsoft Office.
    • Experience working with Salesforce Sales/Service Cloud is preferred and an asset. Experience with SQL in Marketing Cloud (similar experience to SQL Server Studio or MySQL workbench).
    • Proficiency with HTML, CSS & AMPScript.

    While we thank everyone for their interest in Haventree Bank, please note that only candidates selected for an interview will be contacted. Haventree Bank is committed to providing accommodation when needed. If you require an accommodation, we will work with you to meet your needs.

    As a job candidate, our recruitment process includes collecting personal information. Please click the link here to review our Privacy Policy. Privacy Statement | Haventree Bank.

    Stay in touch with us, if this position is not the right one for you – please click on this link for other roles at Careers | Haventree Bank or follow us on LinkedIn at

    Haventree Bank embraces equal opportunity, diversity, and inclusion. Please let us know if you require any accommodations during the recruitment and selection process by contacting

    Seniority level


    Entry level

    Employment type


    Full‑time

    Job function


    Marketing and Sales

    Toronto, Ontario, Canada – CA$60,000.00–CA$75, posted 2 weeks ago)


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