Global Business Director, Home - Toronto, Canada - CSA Group
Description
Employment Status:
Regular
Time Type:
Full time
BUILDING A WORLD CLASS TEAM STARTS WITH YOU
At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place.
It's been part of our mission for nearly one hundred years:
from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Job Summary:
Responsibilities:
- Global impact and influence
- Mentoring and coaching Commercial Unit staff
- Ensures all technical programs meet desired performance outcomes and support transfer/retention of learning
- Works with trainers on successful implementation of training in support of planned sales campaigns
- Be the "expert" in the assigned business unit, understanding with detail how the industry functions, key players, important associations and necessary relationships.
- Spearhead the development and execution of strategic growth initiatives to enhance market presence and expand business services in assigned sectors.
- Lead strategic customer acquisition plans with 12 identified executive accounts at any given time.
- Successfully design, initiate, and oversee the acquisition process.
- Maintain a conversion rate of at least 10% from initial engagement to successful acquisition completion.
- Track and report on the average time taken to complete the acquisition process, aiming for continuous improvement and efficiency.
- Measure increases in revenue or market share through each acquisition.
- Use market intelligence and CSA data to develop sales campaigns with the greatest likelihood of success. Track sales campaigns in collaboration with the CVP, ensuring alignment with organizational objectives.
- Develop a minimum of 12 (1 per month) sales campaigns annually, aligned with strategic objectives and organizational priorities.
- Set measurable campaign goals, such as revenue targets, lead generation numbers, or customer acquisition rates, and ensure campaigns are designed to achieve these goals.
- Monitor and analyze key performance indicators (KPIs) throughout the duration of each campaign, including conversion rates, customer engagement metrics, and ROI.
- Conduct regular reviews and adjustments to campaigns based on performance data, ensuring optimization for maximum effectiveness.
- Collaborate with Marketing to introduce Marketing campaigns alongside the sales campaigns.
- Collaborate closely with the CVP to ensure alignment of sales campaigns with broader business strategies and objectives.
- Determine competitive positioning and global pricing strategies to maintain leadership in the industry.
- Responsible for development and management of key trade association and government agency relationships.
- Recommend entry and exit strategies based on ROI and competitive analysis.
- Maintain a strong understanding of current programs, accreditations, and market trends to capitalize on strategic opportunities.
- Utilize global business analyses, market intelligence, and customer feedback to drive innovation and foster relationships with key stakeholders, particularly executive accounts.
- Contribute to the development of CSA Group's global business strategies, including participation and recommendation on growth, investments, M&A, marketing, and capital investment.
- Demonstrate visionary leadership, strong business acumen, and market understanding within the TIC industry.
- Drive strategic initiatives to achieve organizational objectives and foster sustainable growth.
- Responsible for the development and influence execution of CSA Group's global business strategies, with collaboration of regional leaders.
- Work with Commercial Administration, Finance, HR, Legal and IT to ensure appropriate data and metrics are available.
- Collaborate as needed with regional leaders on the hiring of operational staff to ensure a customer centric approach and to support profitability. Provide input into performance management of key leaders in the organization and assist the regional leaders in identifying key roles.
- Utilize business savvy and personal leadership skills to influence staff and change business culture.
Qualifications:
- Bachelor's Degree in Business Administration, Marketing, Economics, or a related field a Master's Degree or MBA is preferred.
- Minimum of 10 years of experience in strategic business development, sales, or related roles within the Testing, Inspection, and Certification (TIC) industry or a similar B2B sector.
- Proven track record of succ
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