Marketing and Data Analysis - Guelph, Canada - Adknown
2 weeks ago
Description
Salary:
$45, ,000/year
Who We Are:
Adknown is a company that has transformed from a small start up to a dynamic team of developers, data analysts, online marketers, writers and editors.
We specialize in using cutting edge ad technology to drive targeted traffic to our owned and operated portfolio of websites and apps.
Our philosophy is simple:
better technology drives better traffic.
What we are looking for:
If you have experience marketing within the online world and have a passion for combining creative thinking with performance-based analytics, this is the opportunity for you.
Adknown is a leading-edge web publisher that leverages online marketing products such as Google Ads, Microsoft Ads, Facebook, and other networks to enhance the profile of our web portfolio.
Based in downtown Guelph, ON, Adknown offers a competitive salary with performance based commission, hybrid working arrangements, a great benefits package, and many other great perks.
Duties:
- Oversee the daytoday management of a wide portfolio of online marketing accounts. Independently grow your portfolio's scale based on performance, with the opportunity to manage huge budgets
- Analyze marketing campaigns across multiple advertising platforms to ensure customer acquisition and conversion goals are being met
- Develop and test new campaigns to better target users and improve desired KPIs
- Identify new topics and opportunities by analyzing competitors' websites, online marketing initiatives, and other analysis tools such as Keyword Planner
- Perform industry analysis and forecasting of trends
- Collaborate with your team to identify and test new strategies
Essentials:
- 3+ years of media buying experience using any of Google Ads, Facebook, Microsoft Ads, Taboola or Outbrain with a history of managing budget exceeding $250,000 monthly
- Google Search & Display Certifications
- Strong knowledge of Excel and Microsoft Office Suites
- Excellent time management skills and able to work in a face paced environment
- A strong team player with great attention to detail
- Strong analytical skills with a focus on optimizing performance
- Bachelor Degree or Diploma in related field
Bonus Points:
- Experience in running online marketing campaigns on native ad networks not listed above such as, but not limited to: SnapChat, TikTok, Gemini, Twitter, Youtube, Amazon Marketplace, Pinterest
- Team Leadership experience
- Experience with landing page design and optimization
Perks:
- Competitive Salary
- We strive to maintain a competitive salary and performancebased commissions
- Benefits
- We offer an excellent medical, dental and eye benefits package
- Group RRSP
- Adknown offers up to a 4% RRSP Match on automated contributions
- Hybrid work work in the comfort of your own home and benefit from our office in the heart of downtown Guelph
- Flexible Hours
- Choose your own start and end times for the workday
- Extra remote days
- We offer the ability to take extra remote days to allow you more flexibility when taking long journeys or vacations
- Modern Office Space
- Make use of our office space in Downtown Guelph, and access amenities such as a gym with Peloton & other machines, Ping Pong, Pool and Foosball tables, and a well stocked snack and drinks area.
- Team Building Events
- Participate in a wide variety of monthly teambuilding events where we focus on interpersonal relationships and growth
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