Director of Strategy - Vancouver, Canada - Monday Creative Inc.

Description

THE JOB
Monday is looking for a Strategy Director to join our Vancouver team.

You are an agency veteran (bonus points for in-house brand experience) who has touched nearly every aspect of creative strategy—trend, audience, brand, marketing and campaign.

You have developed high concept global campaigns and also understand the levers to pull in a holistic engagement plan. You give and receive feedback with curiosity and openness. You're an optimist and a risk taker who lives and breathes the outdoors.

In this role you'll exercise your creativity, collaboration and people management skills daily.

You'll be overseeing and gradually growing a team of strategists, researchers, writers and account managers—refining and establishing processes and best practices.

You'll also work closely with our clients, managing key relationships and seeking new opportunities for business growth.

The person best suited for this role has worked with direct-to-consumer/retail brands but can also flex into non-profit, real estate and education space as work requires.

Strong presentation and writing skills are a must—you'll be shaping brand stories and messaging and leading client workshops.

You will report to our
CEO, while working closely with our team in our Vancouver Headquarters (hybrid - 2 days/week in office minimum).

DAY TO DAY YOU WILL

• Manage and mentor a team of strategists, researchers, writers and account managers— editing, elevating and giving feedback on their work
• Refine and establish processes and best practices for all research, strategy and AM components of our work
• Stay on top of trends in the active, outdoor and wellness industries, as well as trends in marketing and social and the tech that enables it
• Grow accounts with key existing clients—spotting new opportunities, pitching and scoping additional work
• Raise Monday's profile—contributing thought leadership to our digital magazine and social channels, attending events and becoming a known presence in the outdoor and marketing industries
• Plan and lead client workshops
• Develop robust brand and engagement strategies for Monday clients—with a focus on DTC outdoor and wellness brands
• Act as a main point of contact for select key clients
• Develop and implement creative briefs for our creative teams
• Collaborate with design team, videographers and photographers to develop campaigns and social media content
• Act as a final set of eyes on documents before they go out to clients
• Participate in weekly team meetings
• Carefully track your hours and adhere to project scope set out by the Project Manager

QUALITIES AND SKILLS YOU BRING TO THE TABLE

• You have 8 or more years' experience developing and executing brand and marketing strategies and managing client relationships in an agency
• You have experience managing a team of strategists and creatives
• You love retail and have a passion for DTC—ideally with a focus on wellness and the outdoors
• You have proven expertise in leading and facilitating workshops and presentations
• You're an entrepreneurial spirit who enjoys a fastpaced environment
• You're able to give and receive feedback
• You're a selfstarter who is deeply organized—you'll be touching multiple projects at once, so keeping tabs on your deadlines, todos and calendar will be key
• You're a relentless learner who explores new topics and finds joy in reading and researching
• You have a proven ability to work with a crossfunctional team and collaborate
• You take full personal responsibility for your life and actions. You never blame—you find solutions
• You love the outdoors and live an active lifestyle

TOOLS + SOFTWARE YOU'LL USE

• Google drive/docs/sheets
• Gmail and GCal
• Basecamp
• Google Analytics
• Klaviyo
• Harvest and Harvest Forecast
• Miro
• Nice to have: Hubspot, Salesforce, Pipedrive, Proposify

OTHER THINGS

Reports to:

CEO

Located in:
Vancouver, BC (hybrid, in office 2 days/week)


Salary:
$105,000-120,000


Position closes:
April 22, 2024


ABOUT MONDAY
Monday Creative is a branding and content marketing studio in Vancouver, BC. We are a whip-smart team of strategists, copywriters and designers with expertise in DTC retail/ecommerce. Our passion is building brands that enhance human potential—with a special focus on technical apparel, outdoor and natural wellness.

We believe that active, outdoor living brings out the best in all of us, so we're on a mission to seduce people into the outdoors, and to make health, movement and nature the most desirable products available.

We love what we do and want to work with others who feel the same—who look forward to Monday the way most people look forward to Friday.

Our goal is not only to create inspiring work, but to be the best part of our clients' week. We are committed to ownership, curiosity, adventure, co-creation, and empathy. We're true optimists and our energy is contagious.