Regional Marketing Manager - Toronto, Canada - Blinds To Go

Blinds To Go

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

_
Regional Marketing Manager _
is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.

He/she is based in Toronto but travels to and works with the NJ-based marketing team.

Key Responsibilities:

Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
Contribute test ideas, execute test strategies, analyze test data and document test results.
Ability to explain and present data and technical concepts in easytounderstand ways with excellent written, oral and illustrative skills.

What We're Looking For:

Exceptional proficiency with Microsoft Excel is required.
Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
Experience with website analysis using a variety of analytics tools including Google Analytics.
High intellectual curiosity and ability to think creatively, and identify and resolve problems.
High levels of integrity, autonomy, and selfmotivation.
Excellent organizational and time management skills.
Highly motivated individual with 15 years of experience

Benefits: