Strategic Account Marketing Associate - Mississauga, Canada - Elanco

Elanco

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Education :

EQUIVALENTEXPERIENCE

At Elanco (

NYSE:
ELAN) - it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability - the Elanco Healthy Purpose - to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today

Position Description:

This position is responsible for working with the assigned account(s) to develop and manage channel specific messaging materials, such as; direct to consumer (DTC) content and digital and promotional marketing assets to support the account specific promotions and programs.

Working collaboratively, internally (Key Account Managers, Brand Managers, and Product Supply), and externally (retail customers and agencies) to lead promotion and activation-focused customer discussions, developing and executing pre-packed merchandising pallets and displays, auditing in-store sets, marketing programs, operational functions, and program reporting.

This position will support both eCommerce/direct to consumer advertising, as well as traditional retail pet specialty store marketing activities.

As lead for DTC, this role will drive media planning, DTC campaign transcreation and execution, and contribute to brand plan development for assigned brands.

Functions, Duties, Tasks:

Works closely with Key Account Managers (KAMs), Trade Marketing Manager (TMM), account personnel, and brand managers to develop annual sales plans to meet mutual objectives/strategies and meet/exceed sales plan.
Works closely with ACE Team to develop and execute annual Marketing plans to meet mutual objectives/strategies and meet/exceed sales plan.
Identifies, and recommends key initiatives to the Key Account Manager based on knowledge gained from an indepth understanding of retail channel, consumer insights and dynamics.
Support planning, execution, monitoring and measurement of eCommerce account merchandise strategies and tactics.
Responsible for process management and ensuring all projects meet corporate Legal, Medical, and Regulatory (LMR) guidelines.
Helps manage/coordinate activities and presentations associated with account specific events and meetings.
Leads crossfunctional teams of Brand, Sales and Product Supply in the development, design and execution of prepacked product merchandise displays and pallets. This may result in the creation of new products and reporting systems.
Ability to communicate account's strategy/goals/mustwins crossfunctionally in order to help advance decisionmaking and project stages.
Regularly liaise with creative and media agency partners and vendors on projects, managing budget, briefing and rollout of deliverables on time
Manage the A&P marketing budget, ensuring customer and digital marketing initiatives are budgeted for and tracking spend throughout the year.

Minimum Qualification (education, experience and/or training, required certifications):

1-3 years of marketing experience, ideally in CPG environment
Undergraduate degree in Business, Marketing or related field, MBA preferred.
Strong understanding of marketing principles, media, agency management and DTC advertising.
Experience working in an evolving environment with ability to manage multiple tasks and set priorities to deliver results
Strong verbal and written presentation skills

Other Information:

_Value added to the success of the company - what are the main objectives of the function?_

This position works closely with the Key Account managers and brand team to implement and manage marketing plans with assigned key accounts to meet company objectives, achieve best ROI and stay within assigned budgets.

Incumbent will need to understand the wants and motivations of the Elanco consumer by channel and establish campaigns with the key account teams to increase transactions and drive revenue.

They must also have full knowledge of the Elanco product line and ensure the Elanco brands are represented at the retail/consumer level adhering to corporate guidelines and the overall sales and marketing strategies.

LI_MNLN

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or an