Communications Manager - Kitchener, Canada - Reep Green Solutions

Description

Are you looking to make a difference in Waterloo Region? Do you want to use your passion for the environment, outreach and marketing to make our community more sustainable? This is primarily a remote role with a requirement to attend in person meetings and local events in Waterloo Region.

Reep Green Solutions is an environmental charity that helps people in Waterloo Region live sustainably.

We work to empower people with the practical tools, knowledge and capacity for action to make sustainable living the norm.

Our current focus areas are home energy efficiency, water conservation, green landscaping and waste reduction. In short, we work together with the community on practical solutions for addressing and adapting to climate change.

Our culture is "trusting, productive, and happy at work", as one staffer put it. There is great joy in working on issues we feel passionately about


The Role of Communications Manager

The Communications Manager will be responsible for Reep's communications and marketing strategies and for maintaining and increasing the positive profile of Reep in the community.

Working with volunteers and students, the manager will have primary responsibility for digital media, annual event and annual report, charitable giving campaigns, and program communications, working with program managers.

A superlative writer with a keen eye for visual appeal, you will lead the creation of compelling materials for the organization that call us all to action and raises our profile in the community, including our annual report, e-newsletter, blogs and website.

As a community connector, you will invite support and participation in sustainable living by organizing events.

As a nurturer of talent, you will engage the community in learning and contributing while increasing our capacity through gifts of graphic design, event management, writing, editing and researching.

Reporting to:
Executive Director

Hours: 5 days/week, totaling 37.5 hours/week with some hours occurring on evenings and/or weekends


General Duties:


Core Communications

• Engage and support the team in a single voice to represent Reep and its programs to the community.
• Internal materials to keep Vision, Mission and Values alive within the team, and calendar, themes, standard messaging etc to keep us all on message;
• Create and implement yearly Communications Strategy with input from staff team to engage staff, volunteers and board in being great ambassadors for Reep's work, including;
• Media engagement, digital media strategy, blogs, enewsletter, website updates and news releases;
• Design, write and create Reep's Annual Impact Report to the Community, in collaboration with program leads for content creation;
• Create presentations to municipal councils, media releases and communications about related events. Tell the stories of our participants in a compelling way;
• Manage the annual Zero Waste Challenge program, including continuing to grow the program's reach and effectiveness

Includes:

• Recruit highprofile participants like mayors, councilors and other public figures to participate each year.
• Facilitate engagement of the community in zero waste living.

Program-specific Marketing and Outreach

• Act as the Marketing and Outreach lead for our programs and initiatives, working with program managers to increase participation, engage community members, and reach targets. In short, work together to mobilize the community

Includes:

• Acting as the connector to ensure that programs and services support each other in their marketing and communications; Coordinate marketing efforts across the organization;
• Develop customized communications plan for programs, campaigns and projects;
• Supporting all program areas in outreach efforts via social media through reviewing and scheduling posts and acting as a sounding board as needed;
• Supporting ClimateActionWR outreach efforts via social media and by acting as a sounding board as needed;

Charitable Giving
Lead strategy and implementation of giving campaigns to build revenue and capacity for the organization's programs and services to achieve greater community impact:

• Lead Reep's donor communications including:
• Donor stewardship and cultivation;
• Giving campaigns such as: Giving Tuesday and Endofyear giving;
• Fundraising events/outreach;
• Work with Bookkeeper and Admin Coordinator to document donations and ensure a grateful response from the organization.
• Report to the team and the community on the results of our fundraising efforts;
• Assist with donor management, as needed.

Community Engagement
Work with the Executive Director and Managers to engage stakeholders in Reep's work.

• Support positive relationships with partner organizations, such as municipalities, utilities, funders, sponsors and nonprofits;
• Will include working with other organizations to help plan or promote joint initiatives.
• Responsible for building