Marketing Specialist - Montréal, Canada - Voyages Lambis

Description

We are seeking a skilled and experienced Remote Marketing Specialist to join our travel company's marketing team.

As a key member, you will be responsible for developing and implementing effective online marketing strategies to promote our travel services, attract new customers, and enhance brand awareness.

This position offers the flexibility to work remotely while collaborating with a dynamic and innovative marketing team.


Responsibilities:


Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies aligned with the company's overall business objectives.


Content Creation:
Create compelling and engaging content that highlights travel destinations, experiences, and services.
Collaborate with content creators, writers, and designers to produce visually appealing and shareable materials.


Social Media Management:
Manage and grow the company's social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Plan and implement social media campaigns to increase engagement and followers.

Implement segmentation and personalization strategies for targeted communication.


SEO and SEM:
Optimize website content for search engines to improve organic visibility.
Manage and optimize paid advertising campaigns (Google Ads, Bing Ads) to drive targeted traffic and conversions.


Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
Prepare regular reports and make data-driven recommendations for continuous improvement.


Collaboration with Partners:
Collaborate with travel influencers, bloggers, and other partners for co-marketing opportunities.
Negotiate and manage partnerships to expand the reach of marketing campaigns.


Online Reputation Management:
Monitor online reviews and brand mentions.
Implement strategies to enhance the company's online reputation and address customer feedback.


Budget Management:
Manage the digital marketing budget effectively, allocating resources for maximum ROI.
Evaluate and recommend new technologies and tools to enhance marketing efforts.


Qualifications:

Proven experience as a Digital Marketing Specialist with a focus on the travel industry.

In-depth knowledge of digital marketing trends, tools, and best practices.

Strong creative and analytical skills with the ability to think strategically.

Excellent communication and collaboration skills.

Experience in analyzing and interpreting data from various sources to inform decision-making.

Familiarity with the latest trends in travel and tourism.


Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits:

• Competitive salary and performancebased incentives.
• Flexible remote work arrangement.
• Opportunities for professional development and growth within the travel industry.

Job Type:
Part-time


Salary:
$22.00-$23.00 per hour


Expected hours:
per week


Benefits:

• Dental care
• Extended health care
• Flexible schedule
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• On call

Supplemental pay types:

• Commission pay
• Overtime pay

Education:

• AEC / DEP or Skilled Trade Certificate (preferred)

Experience:

• Marketing: 1 year (preferred)

Language:

• English (preferred)

Work Location:
In person