Digital Strategy - Toronto, Canada - Softchoice

Softchoice

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work.

That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology.

By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement.

We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.

What You'll Do:

Product Ownership:

Take ownership of developing a digital web experience to impact lead generation and online sales, while overseeing the entire product lifecycle.

Prioritize and manage the product backlog, ensuring features align with strategic goals.

Work collaboratively with UX/UI leader to enhance the customer experience and design across digital platforms, ensuring a seamless and engaging user experience.

Conduct competitive research, user research and gather feedback to inform design decisions and optimize user journeys.

Content Management Systems (CMS):
Create an experience to manage and optimize content delivery through CMS, ensuring a consistent and compelling digital presence.
Collaborate with content creators and editors to ensure alignment with digital strategy.

Conversion Optimization:

Implement strategies to optimize conversion rates through A/B testing, data analysis, and continuous improvement initiatives.
Work closely with analytics teams to measure and report on key performance indicators.

Stakeholder Collaboration:

Collaborate with marketing, sales, and IT teams to ensure alignment between digital strategies and broader business objectives.
Engage with stakeholders to gather requirements and feedback for continuous improvement.

Project Management:

Effectively manage digital projects from concept to delivery, ensuring milestones are met on time and within budget.
Coordinate with development teams to implement digital enhancements and features.

What You'll Need:

Proven experience as a Digital Product Owner or similar role in a lead generation and online sales context.
Familiarity with content management systems and their integration into digital strategies.

Digital Expertise:

Strong understanding of digital marketing, SEO, and e-commerce principles.
In-depth knowledge of UX/UI design principles and best practices.
Knowledge of AODA standards and commitment to ensuring digital accessibility for all users.

CMS Proficiency:

Experience with popular Content Management Systems, ensuring efficient content publishing and updates.

Analytical Skills:

Proficient in using analytics tools to measure and analyze digital performance.
Data-driven mindset with the ability to translate insights into actionable strategies.

Communication Skills:

Excellent communication and interpersonal skills, with the ability to convey complex ideas to both technical and non-technical stakeholders.
Strong presentation skills for reporting and pitching digital strategies.

Design Principles:

Understanding of design principles to ensure a visually appealing and user-friendly digital interface.
Collaborate with design teams to align visual elements with brand guidelines.

Adaptability:

Ability to thrive in a fast-paced environment and adapt to changing priorities.
Innovative mindset, constantly seeking opportunities for improvement.

LI-KM1

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.

Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why people love working here:

We offer hybrid and remote working opportunities.
Comprehensive benefits from day one of employment.
We offer meaningful work and opportunities for career growth.
Our team members have 2 paid volunteer days per year to give back to a cause of their choice.
We offer an opportunity to build and grow a career in the technology industry.
Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 18 consecutive years.
Softchoice has been certified as a Great Place to Work in the United States for several years.
We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality.
We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to dive