Creative Marketing Manager - Burnaby, Canada - White House Design Company Inc.

Description

The
Creative Marketing Manager is responsible for developing creative assets used in Sympli marketing and sales initiatives.

In this role, you will plan, create, and edit content (including images, video, printed materials and digital assets) on a daily basis.

Acting at the intersection of art direction, graphic design and content creation, you will express the brand with marketing assets in a consistent and engaging way that increases brand awareness and inspires community members to participate and share their own personal Sympli style.

Primarily responsibilities:


Creative Asset Development

• Act as primary designer on all design aspects of brand graphics and marketing materials
• Maintain and refine the visual look and feel of the brand, using the brand's guidelines clearly, consistently, and innovatively to create a unified but never boring brand
• Produce visual assets including photography, video, printed materials and digital assets
• Partner with internal teammates such as Product Designer, DTC Director, ECommerce Manager and wholesale Sales team to identify content needed for the achievement of companywide objectives
• Execute graphic design for printed marketing materials, such as wholesale lookbook, package inserts, postcards, and other marketing materials
• Produce both formal assets (model photoshoots) and informal content (behind the scenes, authentic captures)
• Own and execute miscellaneous content creation projects as needed

Photoshoots

• Handson project ownership of all photoshoots including preproduction, onset direction and postproduction
• Deliver multiple styles of assets, including lifestyle photoshoots, ecommerce pdp shoots, and casual content suitable for social media.
• Ensure all assets are modern and upscale while showcasing Sympli's style, fabric and fit
• Own model selection process and management of model/photography rights
• Manage external retouching services and provide additional handson retouching/resizing as needed
• Track the creative production budget
• Maintain organized creative asset library on drive so teammates can easily locate and use assets

Social Media Content Creation

• Create a steady stream of content for Sympli social media streams to express Sympli brand principles while engaging and delighting followers (be in front and behind the camera/iphone)
• In partnership with Ecommerce Manager, plan a promotional calendar of social media content to support each product drop
• Execute asset development to meet the planned promotional calendar
• Management of additional creators/team members to extend breadth of content to effectively celebrate selfexpression from a variety of Sympli women
• Stay abreast of social media trends to identify ways to insert Sympli into the cultural zeitgeist

Skills and Attributes:

• An creative ideator who thrives in fastpaced, dynamic environments
• Self motivated with consistent cando spirit
• Adept with iphone content production including photography and video editing
• Organized and detailoriented professional that never lets anything fall through the cracks
• Demonstrated effectiveness managing the workflow of content development
• Expert in Adobe Suite (Ai, Psd, XD, InD) with Figma a plus.
• Video editing or motion experience (AfterEffects, Premiere, gifmaking) preferred
• 5+ years of experience on an apparel brand
• Handon experience with photoshoots
• 5+ years developing social media content
• Refined yet playful taste

Success Metrics:

• KPI: Effective management of company resources and agreed production budget
• KPI: On time production of creative assets
• KPI: Social media engagements and following
• KPI: Accurate model/creator rights management
• Maintain brand standards for imagery/voice

Benefits:
Upon Successful completion of the probationary period


Job Types:
Full-time, Permanent


Salary:
$60,000.00-$90,000.00 per year


Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• Onsite parking
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location:
Hybrid remote in Burnaby, BC V5A 2T4