Strategy & Planning Marketing Manager - - Mississauga, Canada - Sobeys
Description
Requisition ID:181858
Career Group:
Corporate Office Careers
Job Category:
Marketing Sobeys, Safeway & Liquor
Travel Requirements:0 - 10%
Job Type:
Full-Time
Country:
Canada (CA)
Province:
Ontario
City:
Mississauga
Location:
Tahoe Office
Postal Code:
L4W 0C7
Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country.
With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?:
You will actively contributes as a key leader within the Brand Strategy & Planning team, acting as a champion of the Sobeys brand.
In addition, you will play a key leadership role within a cross-functional team of internal and external/agency partners to help bring the marketing strategy to life for the consumer.
Here's where you'll be focusing:
- Development of the mid/longterm strategic plans for the Sobeys brand including the management of the marketing plan, defining seasonal marketing approach and key marketing activities to be supported.
- Support the development of the Altitude marketing strategy and category marketing across Sobeys banner to Differentiating in Grocery to Win (i.e., winning in Fresh, Local, Multicultural and key department strategies).
- Develop Sobeys banner strategy and activation on the Value positioning and strengthen Sobeys banner value perceptions. Define bannerspecific strategy for Own Brands execution and activation.
- Develop strategic marketing briefs and responsible for sharing with internal teams and agencies.
- Maintain brand expression and standards for Sobeys brand.
- Ensure a cohesive voice for the Sobeys brand (Mission, value, brand pillar, visual identity, tone and manner).
- In close collaboration with the Sponsorship, Community Investment and Category Marketing, Loyalty and Local Store Marketing teams, oversee and manage the 52week brand strategy & plan for Sobeys.
- Support the strategy and work with the Corporate Marketing CoE to shape creative direction and media plan. Provide oversight of campaign and advertising production for Sobeys brand campaigns, including flyer, POS and digital materials, intake and Omnichannel distribution and budget optimization.
- Create alignment during planning process by effectively advocating for Marketing priorities and ensuring they are built into banner plans and briefs.
- Oversee program integration across channels, negotiating activities between departments.
- Work crossfunctionally with Merchandising, Operations and Own Brands to ensure Marketing is seen as a credible voice at the table.
- With the support of BI and the customer insight resources, utilize marketing analytics tools to track, analyze, and report on key marketing metrics.
- Contribute to managing a direct report (Specialist), provide leadership and guidance, delegate tasks effectively and identify development opportunities.
What you have to offer:
- Undergraduate Degree in a related discipline and a minimum of 8 years of relevant work experience.
- Brand marketing and retail experience required. Demonstrated strength in consumercentric thinking, shopper dynamics and retail customer executional strategies.
- Retail expertise industry preferred.
- Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties.
- Proven track record of collaborative leadership within a highperforming crossfunctional team environment.
- Proven track record of managing diverse projects and working teams to reach goals and timelines.
- Curious, creative, passion for food and solution oriented.
Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.
**We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.
More jobs from Sobeys
-
Legal Counsel
Mississauga, Canada - 3 weeks ago
-
Clerk Produce-reg. Pt
Winnipeg, Canada - 1 week ago
-
Meat Cutter
Calgary, Canada - 2 weeks ago
-
Cashier -Reg. PTU
Calgary, Canada - 2 weeks ago
-
Overnight Deli Clerk
Parry Sound, Canada - 1 week ago
-
Clerk Deli-PT
Yarmouth, Canada - 2 weeks ago