- Creation and execution of digital strategies around GTAA digital properties, using internal and external resources to promote accessibility and inclusivity by adhering to legislation and best practices
- Supports Search Engine Optimization, Search Engine Marketing, and web accessibility by providing analytics and identifying trends on all Toronto Pearson and GTAA digital channels
- Develop and execute digital campaigns for a range of internal and external partners including strategy mapping for irregular operations or crisis situations Develop and lead training for internal partners as the corporate center of excellence for digital strategy for the GTAA
- Manages inter-departmental team and conflicting work requests in support of operational projects, digital channel improvements and data analysis, including management of confidential information
- Research and understand industry-wide best practices for digital communications to partner with IT to ensure GTAA technology is relevant and functional
- Ensure 24/7 coverage to support digital properties.
- Implement standard methodologies in UX and UI design for seamless, user-friendly experiences
- Collaborate with marketing and creative teams to develop visually appealing and functional designs that align with brand standards
- Conduct user research, usability testing, and competitor analysis to identify areas of improvement and opportunities for innovation
- Develop and maintain design systems, style guides, and documentation to ensure consistency across marketing platforms and channels
- Work closely with developers and other partners to ensure accurate implementation of design elements and functionality, while maintaining a focus on performance and scalability
- Monitor, analyze, and report on key performance metrics related to user engagement and communication effectiveness on marketing platforms
- Stay informed about new technologies and trends, find opportunities to improve marketing platforms and refine communication strategies
- Influence by helping people navigate the organization to remove obstacles, and barriers and build partnership opportunities
- Lead people by providing coaching, guidance, and development by providing meaningful feedback for personal and career growth
- Other Duties as assigned
- Bachelor's degree in Marketing, Communications, Information Technology, User Experience or related field
- Transportation or industry related experience (aviation, etc.) preferred
- Minimum 5 years of experience working in the digital field supporting UX, accessibility and analytics
- Minimum 3 years of experience in People Management (direct report or cross-functional)
- Must have a valid Ontario G Driver's License
- Able to acquire and retain Transportation Security Clearance at the designated level for the position
- Proven experience in leading digital platforms and marketing initiatives within a fast-paced, customer-focused environment
- Ability to excel under pressure and meet tight deadlines in a high demand setting
- Outstanding writing skills for various media formats, coupled with strong attention to detail
- Experience collaborating with external agencies and service providers to achieve project goals
- Proficiency in prioritizing tasks and meeting deadlines while navigating a sophisticated and multifaceted work environment
- Demonstrated ability to operate at both tactical and strategic levels, employing pragmatic problem-solving techniques
- Expertise in digital analytics, digital strategies, SEO (search engine optimization), SEM (search engine marketing), and digital accessibility standard processes
- Solid understanding of relevant software (Adobe Creative Cloud, Mailchimp, Sprout Social, Google Analytics), digital platforms (Siteimprove, Squarespace) and familiarity with UX/UI design principles, accessibility guidelines, and information architecture best practices
- Strong leadership and team management skills, with the ability to empower and develop team members
- Excellent interpersonal and communication skills, both written and verbal, for collaborating with cross-functional teams and presenting results to stakeholders
- Proven track record of successful project management, including planning, execution, and evaluation of digital projects
- Familiarity with various content management systems (CMS) and marketing automation tools, to effectively manage and optimize digital platforms
- Strong knowledge of data privacy regulations and standard methodologies to ensure compliance with relevant laws and protect user information
- Proven experience in budget management and financial forecasting for digital initiatives
Manager, Digital Experience - Toronto, Canada - Greater Toronto Airports Authority
Description
Position Summary:
Reporting to the Director, Marketing, this role will be responsible for developing, maintaining, and implementing the overall digital strategy for multiple digital channels within Toronto Pearson's marketing ecosystem, including internal and external web environments (portal and intranet), some in-terminal digital assets, marketing platforms and other tools. This individual will be responsible for ensuring seamless platform management and optimization, delivering exceptional user experience and interface design, and applying data-driven analytics to advise decision-making.
In addition to leading a team of digital professionals and external vendors, the Manager, Digital Experience will prioritize security, compliance, accessibility, and inclusivity across all digital platforms and, be instrumental in improving the airport's reputation and user happiness through effective and efficient digital experiences.
Key Accountabilities:
The salary for this management non-unionized position is competitive based on the successful candidate's qualifications.
Qualifications:
Knowledge, Skills and Abilities:
The GTAA is a federally regulated private sector. The Government of Canada has suspended mandatory vaccination requirement for federally regulated transportation sector workers. The GTAA continues to monitor government and health developments relating to COVID -19 and may re-introduce the Vaccination and proof of Vaccination requirements in the Policy at any time.