Marketing Intelligence Manager - Toronto, Canada - Hansen Technologies

Description

JOB RESPONSIBILITIES:

• Design and execute marketing research projects:
• Develop research plans and methodologies to address specific marketing objectives and key research questions.
• Collaborate with crossfunctional teams to ensure research initiatives align with marketing and broader business goals.
• Collect and analyze market data:
• Conduct secondary research (and primary research where pragmatic) to gather relevant market data, including customer needs, industry trends, and competitive landscape.
• Help gather data, analyze and evaluate regional markets for potential business expansion and future opportunities.
• Analyze and derive actionable insights
• Analyze targeted ABM customers to derive actionable views and strategies to effectively sell into the target accounts
• Identify and communicate trends, and opportunities based on research findings.
• Provide strategic insights:
• Translate research findings into actionable insights and recommendations that drive marketing strategies and campaigns.
• Collaborate with marketing team to develop effective messaging, positioning, and targeting strategies.
• Collaborate with extended marketing team and sales organization towards developing targeted ABM strategies
• Collaborate with Hansen strategy team to align on market trends and customer needs
• Present insights in clear and concise reports, presentations, and visualizations to key stakeholders.
• Monitor market trends and competitive landscape:
• Stay updated on industry trends, emerging technologies, and competitor activities within our industry verticals
• Conduct competitive analysis to identify market gaps and opportunities for differentiation.
• Provide regular updates and recommendations to the marketing team on market dynamics and potential areas of growth.
• Manage research vendors and relationships:
• Leverage and where appropriate engage with external vendors such as Gartner to extract market research data and initiate inquiries.
• Where appropriate, engage with third party research vendors to conduct primary research
• Team collaboration and leadership:
• Collaborate with crossfunctional teams, such as product management, sales, and corporate strategy to align research efforts with overall business objectives.
• Foster a culture of continuous learning, innovation, and knowledge sharing within the marketing research team.

EDUCATION & EXPERIENCE QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, Statistics, or a related field
• Proven experience (5+ years) in marketing research, customer insights, or a related role.
• Strong knowledge of marketing research methodologies, data analysis, and visualization techniques.
• Excellent analytical skills, with the ability to synthesize data into actionable insights.
• Strong communication and presentation skills, with the ability to effectively convey insights to both technical and nontechnical stakeholders.
• Strategic thinking, attention to detail, and a passion for understanding trends and market behavior.

Who are Hansen Technologies?
We are a global provider of software and services to the energy, water and communications industries.

With our award-winning software suite, we help more than 600 customers in over 80 countries to create and deliver new products and services, engage with customers, and control and manage critical revenue management and customer support processes.

Why work for us?
Every day, we at Hansen inspire and challenge today's utilities and telecoms to be tomorrow's next experience companies.

From Argentina to North America to Australia and everywhere in between, you'll be part of a global team of technology professionals who work to enable our clients to innovate more freely and engage at a new level with their customers:

• We are a global organization
• We are proud of our products, services, and people
• We value our family culture
• We have a fun environment where people are the key to our success Most of all, we are a profitable, stable company who develop people and provide great opportunities.

EEO/M/F/D/V - Please note that we will not be offering sponsorship for this role

#LI-Remote

#Toronto
**#Ontario