Vice President of Marketing - Montréal, Canada - Novisto

Novisto

Verified Company

Montréal, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Novisto is looking for a VP of Marketing to complete the executive team. In this role, you will be responsible for the overall marketing strategy and direction of the company.

You will be leading and growing a world-class marketing team responsible for building and promoting Novisto's brand in the fast-evolving ESG ecosystem.

We are looking for a future-thinking brand builder, who wants to roll up their sleeves to deliver solid marketing campaigns.

Your responsibilities will include:

Talent Management:

Planning growth of the marketing function and hiring talents across disciplines including growth marketing, brand management, content writing and product marketing.
Partnering with each team member to identify development opportunities and coaching them toward the achievement of their goals.
Establishing training and onboarding programs for the marketing function.

Strategy:

Developing and implementing marketing strategies and programs to drive customer acquisition and revenue growth through various paid and organic channels including thought leadership.
Overseeing and providing direction for market segmentation, buyer personas,customer journeys and sales enablement tools.
Understanding and communicating the competitive landscape and market opportunities to the executive team.
Driving the Novisto brand, vision and strategy, in collaboration with CEO and relevant internal partners.
Leading and iterating forwardthinking campaigns that will capture audiences and strong ROI.
Collaboration crossfunctionally to ensure strategic alignment and consistent brand representation across the organization.
Analyzing existing branding and marketing strategies and continuously improving them.
Managing the marketing budget and iterating on reporting tools to monitor the results of marketing initiatives.
Setting and reporting on daily, weekly, monthly, and yearly targets through Hubspot.

What we're looking for:

7+ years in a marketing leadership role involving brand management, product and growth marketing;
Previously experience building a highperformance marketing team responsible to create worldclass marketing campaigns and programs;
Proven track record of success as a marketing director in an enterprise software company;
Strong people management skills; experience leading coaching a team;
Strong data analytics skills, with the ability to provide meaningful insights and quantify the impact of marketing campaigns;
A growth mindset and an ability to thrive in a fastpaced environment where priorities can change quickly;
Experience building international marketing strategies in order to achieve successful global expansion;
Knowledge of the digital space including social platforms such as LinkedIn;
Exceptional verbal and written communication (Bilingualism is an asset);
Experience with Hubspot or a similar marketing automation platform.

What we offer:

Join an early stage, wellfinanced company;
Advance Novisto's purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software;
Contribute your knowledge and insights to increase awareness and knowledge of sustainability;
Generous health benefits (100% Insurance coverage & access to Dialogue's telemedicine app);
Flexible schedules & opportunity to work remotely;
4 weeks of vacation;
Stock option plan;
Summer hours;
If you prefer to work at the office, we have a beautiful office, in Old Montreal, close to downtown and steps away from a metro (subway) station.