Marketing Specialist - New Hamburg, Canada - BARENTZ NORTH AMERICA LLC

BARENTZ NORTH AMERICA LLC

Verified Company

New Hamburg, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Marketing Specialist is responsible for developing and implementing marketing strategies to optimize marketing effectiveness in their assigned division (Animal Nutrition) and enhance our customer and principal experience.

In addition, the Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization.

Essential Duties and responsibilities

Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
Collect information or specifications for use in data sheets, promotional publications, presentations, brochures and prepare drafts
Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
Work directly with the Marketing Manager to coordinate corporate branding over Barentz' multiple divisions.
Work closely with Global Marcom to support Barentz' social media presence on LinkedIn, Instagram, Facebook, and Twitter for Animal Nutrition division.
Assist with tradeshow booth preparation (banners, literature, promos, shipping, set up)
Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
Write companywide press releases for media
Update & maintain division website with products, content, employees, press releases, blogs, headshots
Collaborate with sales on marketing tools, projects, product guides, sell sheets, business cards, etc.
Support executives, sales, and other departments as requested
Work independently and in a team environment on various ongoing projects
Support and lead by example, Barentz' culture, values and fundamentals
Participate in ongoing personal development opportunities
In collaboration with the marketing team, work with translator to develop French materials
Experience with Uberflip or Paperflite content management software, a plus
Participate in weekly North American Marketing Team meetings
Perform other duties as requested

Qualifications

Bachelor's degree or equivalent experience
At least three (3) years of marketing experience
Experience in Animal Nutrition market a plus
Hands on experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft Office (PowerPoint), CMS for webpage content (some HTML required), social media apps, Constant Contact, and Hootsuite
Strong attention to detail, data entry and organizational skills
Exceptional proofreading skills
The ability to work in a team environment, prioritize work assignments and act independently
Ability to be proactive on marketing ideas that create value for the organization and assigned vertical
Selfmotivated, high energy, and engaging level of enthusiasm and positive outlook.
Exceptional written and verbal communication skills and the ability to adapt communication style to the audience as needed.
Software knowledge of Microsoft Office including Outlook, Word, Excel, and PowerPoint
Act legally and ethically in all professional relationships in adherence with Barentz' values and fundamentals.