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    Digital Marketing Specialist - Mississauga, Canada - IMGadgets™

    IMGadgets™
    IMGadgets™ Mississauga, Canada

    1 month ago

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    Description

    Benefits:

    · Competitive salary commensurate with experience. Salary Range: 50, ,000/Year

    · Additional bonus linked to revenue performance.

    . Extended Health Benefits (Dental, Medicine Coverage, etc.)

    . The company pays for Parking

    . More add ons.

    Join us at IMGadgets and be part of a dynamic team dedicated to driving innovation and excellence in digital marketing. If you're passionate about leveraging online advertising to reach and engage audiences, we'd love to hear from you

    Company: IMGadgets

    Location (in Office) - 2340 Meadowvale Blvd #11, Mississauga, ON L5N 5P9

    About Us: IMGadgets is a leading provider of innovative consumer electronics and gadgets, dedicated to enhancing people's lives through cutting-edge technology. We pride ourselves on our commitment to quality, creativity, and customer satisfaction. As we continue to grow, we're seeking a talented Digital Marketing Specialist to join our team and drive our online advertising efforts across various platforms.

    Job Description: As a Digital Marketing Specialist at IMGadgets, you will be responsible for developing and executing effective online advertising strategies to promote our products and increase brand awareness. Your primary focus will be on managing Google and Meta Ads, social media advertising campaigns, and Amazon PPC to drive traffic, conversions, and revenue. You will work closely with the marketing team to optimize campaigns, analyze performance metrics, and identify opportunities for growth.

    Key Responsibilities:

    Google Ads Management:

    · Create and manage Google Ads campaigns to drive targeted traffic and conversions.

    · Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.

    · Monitor and analyze campaign data to identify trends, opportunities, and areas for improvement.

    · Implement strategies to improve Quality Score, CTR, and ROI.

    Social Media Advertising:

    · Develop and execute social media advertising campaigns across platforms such as Facebook, Instagram, Tik Tok, Twitter, and others.

    · Create compelling ad creatives, including images, videos, and copy, tailored to each platform and target audience.

    · Monitor campaign performance metrics, including reach, engagement, and conversions, and adjust strategies accordingly.

    · Stay up-to-date with social media advertising trends and best practices.

    Amazon PPC Management:

    · Manage Amazon PPC campaigns to increase product visibility, drive traffic, and maximize sales.

    · Conduct keyword research and optimize product listings to improve search ranking and conversion rates.

    · Monitor advertising performance metrics, such as ACOS, sales, and ROI, and adjust bidding strategies as needed.

    · Collaborate with the sales and product teams to optimize product listings and enhance the overall customer experience.

    Analytics and Reporting:

    · Generate regular reports on the performance of advertising campaigns, highlighting key metrics and insights.

    · Use data-driven analysis to make strategic recommendations for campaign optimization and budget allocation.

    · Track and report on KPIs such as CTR, conversion rate, revenue and ROAS.

    Qualifications:

    · Bachelor's/MBA degree in Marketing, Advertising, Business, or related field, with minimum of 3-5 years of relevant experience

    · 3+ years of exhaustive and in-depth experience managing Google and Meta Ads.

    · 3+ years of exhaustive and in-depth experience managing Amazon PPC campaigns.

    · In-depth knowledge of advertising platforms, including Google Ads, Facebook Ads Manager, Amazon Advertising, etc.

    · Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

    · Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

    · Detail-oriented, organized, and able to manage multiple projects simultaneously.

    · Experience with e-commerce and consumer electronics industry is a plus.

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