Marketing and Communications Officer - Saskatoon, Canada - University of Saskatchewan

University of Saskatchewan

Verified Company

Saskatoon, Canada

5 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing and Communications Officer - Executive Education:

Primary Purpose:

To work as part of a team responsible for executive education including leadership development, management-training programs, non-credit certificate programs and special events delivered through Edwards Executive Education, Edwards School of Business.

Typical Duties or Accountabilities:
Participate in the implementation of strategic direction, growth and business development for Edwards Executive Education.

This will include, but is not limited to, the following:

Communications and Marketing

Utilize stakeholder input, client input, market demand and industry trends to evaluate and refresh sales and marketing strategies and research new markets.
Maintain an indepth knowledge of a variety of social media platforms and tools and manage social media channels to engage alumni and generate new business including online advertising and lead generation.
Utilize marketing campaign data and metrics to develop and nurture existing and new relationships resulting in full enrollment and new company engagement.
Direct and provide support to the unit with development of advertising copy design, social media and videos ensuring consistency and that brand standards are met.
Maintain and update customer database.
Maintain and update communication media such as enewsletters, content calendars, program brochures and course advertisements.

Business Development

Follow up on sales leads.
Identify potential clients, and the decision makers within the client organization(s).
Develop, maintain and evaluate reports, budgets and metrics.
Ensure brand alignment with Edwards School of Business and University of Saskatchewan
Support the management of the top of the funnel lead generation.
Support the management of brand retention and referral through growing relationships
Support the execution of the Business Development, Sales and Marketing Strategies

Qualifications

Experience:

A minimum of three-five years related industry experience, including experience in online advertising, cold-call sales and with editing marketing materials.

Experience in graphic design and use of social media tools, analytics and content planning.

Preference will be given to applicants holding experience gained at a post-secondary institution or organization of similar size and complexity.

An equivalent combination of education and experience may be considered.

Skills:

Ability to handle multiple projects and work assignments.
Ability to anticipate project needs, discern work priorities, pay keen attention to detail and meet deadlines.
Highly effective interpersonal skills, including diplomacy, tact, and professionalism in dealing with people.
Exceptional communication skills, both written and verbal; proven ability to work independently, collaboratively and as an effective team member and to build and maintain relationships with internal and external customers.
Demonstrated creativity in problem solving and approach to program planning; superior customer service ethic and expectations for quality; proven ability to maintain confidentiality
Adobe Creative Suite including Illustrator and InDesign.
Experience in the use of social media tools, analytical and digital marketing techniques.
Superior working proficiency using the latest versions of Microsoft Word, Excel, PowerPoint, Publisher, and Outlook.
Google Ads Certification/Facebook Ad Certification would be an asset.

Department:
Edwards School of Business

Status:
Term 12 months with the possibility of extension

Employment Group:

ASPA

Full Time Equivalent (FTE): 1.0

Salary:
The salary range, based on 1.0 FTE, is $49, ,033.00 per annum. The starting salary will be commensurate with education and experience.

Salary Family (if applicable):Specialist Professional

Salary Phase/Band:
Phase 1

Posted Date: 6/6/2023

Closing Date: 6/20/2023 at 6:00 pm CST

Number of Openings:1

Work Location:
On Campus

Criminal Record Check:
Not Applicable

Driver's License and Abstract Check:
Not Applicable

Education/Credential Verification:
Not Applicable

Vulnerable Sector Check:
Not Applicable

Please review the University of Saskatchewan's
health and safety requirements for faculty, staff and students in consideration of the COVID-19 pandemic.