District Marketing Manager - Halifax, Canada - Aramark

Aramark

Verified Company

Halifax, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The District Marketing Manager works under the direction of the National Marketing Operations Director and in close collaboration with the operational team.

Based in either Nova Scotia or New Brunswick, the District Marketing Manager participates in the strategic planning and leads implementation of marketing plans and programs toward reaching critical business goals that include sales growth, market penetration, new sales, retention, and go-to-market strategies.

This includes branding, merchandising, vendor-related national and local promotions, and proprietary limited-time offers.

This role is also integral to increasing customer satisfaction scores, as well as improving margins and market share for higher education accounts in New Brunswick, Nova Scotia, and Newfoundland.

Responsibilities:

Build and implement annual integrated marketing plans aimed at generating topline sales and increasing customer satisfaction scores
Collaborate with the Aramark Canada marketing operations team toward achieving profitable base business growth targets through national marketing programs (retail food court, convenience retailing, coffee/beverages, catering, and consumer engagement), strategies and initiatives while properly tracking and reporting on progress and results/ROI
Design execution of marketing campaigns months prior to implementation
Communicate marketing priorities to key stakeholders (i.e., Client Marketing, Client Events Team, Client Services and Client Facilities) and liaise with operations management to successfully execute coordinated and cohesive marketing initiatives
Recruit and manage inaccount marketing resources when needed, including volunteers and student ambassadors
Oversee consumer engagement platform rollout, training and implementation
Manage food services digital assets, including websites and social media accounts
Drive the implementation of national and local vendor and proprietary promotions and limitedtime offers to assist field operators in increasing topline sales
Work closely with field operators to build marketing plans, programs and promotions, track progress, and make recommendations for improvements incrementally
Communicate marketing, branding, innovation, health and wellness, sustainability, and other related programs, products, and initiatives with field operators
Provide access to the latest digital and print materials, templates, forms, product labels, menu signage, and the like.
Travel to accounts weekly to help with or run programs, activities, initiatives, promotions, and events and gather customer feedback
Own the consumer engagement platform, supporting field operators with analyzing results and making recommendations toward improvements.
Stay on top of market insights and trends and shares them with operators, clients, and peers.
Is directly involved in client retention efforts, as well as new business development opportunities by gathering marketing research, industry insights and trends, and other relevant data.
Interact and cultivates strong relationships with all field operators, clients, as well as vendors and partners

Qualifications:

Must be based out of either Nova Scotia or New Brunswick whether Aramark site or homebased
Bachelor's degree in Marketing, Journalism, or Communication
Intermediate experience in building and implementing marketing and communication plans
35 years' experience in a related field
Strong organizational, time management, leadership, writing and editing skills
Project management experience is an asset
Demonstrate service excellence through client and consumerfocused initiatives
Focuses on identifying and implementing the right solutions to address specific needs
Ability to communicate and deliver clear and concise presentations to clients and to internal stakeholders
Adept at managing through change and ambiguity in a fastpaced environment
Demonstrate a passion for food services if you are a "foodie" that's great
Ability to work flexible hours
A valid driver's license and own vehicle is preferred

About Aramark:

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company.

We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

**About Aramark