Marketing Coordinator - Winnipeg, Canada - Thompson Dorfman Sweatman LLP

Thompson Dorfman Sweatman LLP

Verified Company

Winnipeg, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Coordinator, Digital Lead Generation & Business Development
Thompson Dorfman Sweatman (TDS) believes that collaboration is essential to providing outstanding professional service. Their collegial workplace fosters greater teamwork, responsiveness, and communication, providing better results for clients.

With Manitoba roots that run more than 135 years deep, TDS has long been recognized as a leading full-service law firm dedicated to serving clients and delivering high quality work.

Perks & Benefits

Company pension with generous employer match
Diverse group health, dental and disability benefits
Employee assistance program
Affordable gym in building
Paid time off
Centrally located in True North Square, a stateoftheart building, with many nearby restaurants, and amenities available.
Some flexibility for start and end times within core office hours.

Overview
TDS is currently seeking a Marketing Coordinator to join our team.

The position is responsible for collaborating with department leadership and team members to drive a hybrid strategy balancing priority between marketing and business development initiatives that serve the internal needs of the firm's lawyers and external clients.

This unique role will best fit someone who thrives on working in a professional, fast-paced, and high stress environment.

Key Responsibilities

Marketing Lead Generation.
Assisting with campaigns and events.
Retention and expansion of business with existing clients and acquisition of new clients (providing support to the Director of Business Development & Client Relations).
Tracking, analyzing, reporting, and optimizing online metrics related to lead generation.
Social media management.
Assist with marketing collateral, such as social media copy, graphics, printed and online collateral, etc.
Review content KPIs and develop recommendations for improvement.
Optimize content on the website for search engine optimization (SEO).
General department administration.
Utilize Customer Relationship Management (CRM) software.
Internal marketing communications.
Website Management (providing support to the Digital Marketing Specialist).
Marketing strategy, plans, and budgets (providing support to the Manager, Marketing & Business Development).
Traditional marketing (collaboration with the Marketing Coordinator, Communications & Events).

This document provides a general overview of the role; however, actual duties and responsibilities will vary depending on business needs.

Preferred Qualifications & Technical Skills

Experience managing and creating content for websites, as well as channelspecific knowledge
Facebook, Twitter, Instagram, LinkedIn, YouTube.
Some background and experience in sales/business development, ideally B2B.
Exceptional communication skills with an understanding of multimedia and visual communications.
Polished demeanor and ability to network at business functions.
Knowledge of CRM software.
Adobe Creative Suite (particularly Photoshop and InDesign) and photography is considered an asset.
Knowledge of WordPress.
Possess technical and computer proficiency, including updating websites and social media as a backup to the Digital Marketing Specialist.
Google Tag Manager.
Search Engine Optimization.
SEMRush or other keyword research tools.

How to Apply

Applicants with disabilities may request reasonable accommodation related to any materials or activities used throughout our selection process. If you require reasonable accommodation at any time during our selection process, please advise prior to your interview._

Commitment to Diversity
One of our firm's Core Valuesis that we value diversity and strive to reflect the communities we serve.

In that regard, we encourage anyone who identifies as an Indigenous person, a visible minority, a person with a disability, and/or a member of the 2SLGBTQ+ community to apply.

We also welcome you to self-identify your membership in these groups if you wish to do so.

Benefits: