- Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives.
- Driving cross-sell, upsell, and expansion strategy, structure, and approach.
- Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time.
- Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges.
- Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention.
- Driving our audience segmentation, personalization, and automation strategy.
- Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clios strategic priorities.
- Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company on those insights.
- Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision.
- Youre seasoned. Youre an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment.
- Youre a proven leader. Youre skilled at leading high performing teams of 5+ people toward marketing and operational excellence.
- Youre results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives.
- Youre a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions.
- Youre intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
- Youre organised, yet flexible. Youre methodical in your approach to structuring work and prioritising as new opportunities arise.
- You have a bias toward action. Youre energised by getting things done.
- Youre collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
- Youre creative. You have a habit of thinking outside the box in your marketing approaches and coaching.
- Youre a self-starter. Youre intuitive, resourceful, and motivated to make things happen.
- The expected salary range for Canadian applicants in similar roles within Clio is: $152,000 - $231,000 CAD. This role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis. This role has a separate set of US region-specific salary ranges.
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Director, Customer Marketing - Toronto, Canada - CLIO
Description
What your team does:
Rated a by the Product Marketing Alliance, youll be part of a team that values excellence and initiative, loves testing, and cares about results. Together, the product marketing team drives engagement and adoption of Clios products, services, and programs. They create company advocates by actively listening to customers and delivering meaningful interactions that help them improve their firm operations and deliver better client experiences. As Director, Customer Marketing, your work will have an immediate impact and will help shape the role Clio plays across its customers law firms.
Who you are:
You are a results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines. You have a passion for understanding customer motivations, behaviours, and needs, as well as creating best-in-class strategies for marketing to them.
You are a self-motivated problem-solver that loves data and knows how to effectively channel it into growth opportunities. You have a proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams. Youre an expert collaborator, known for your superior communication skills and ability to work cross-functionally.
What youll work on:
You will lead Clios customer marketing function in growing product and service adoption, engagement, and utilisation by:
What you bring:
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Please note that the expected new hire salary range provided is derived from a group of like roles within Clio. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.