Senior Manager, Marketing Commercialization and Go to Market - Toronto - Blend360

    Blend360
    Blend360 Toronto

    1 day ago

    Full time
    Description

    Blendis is a premier AI services provider committed to co-creating meaningful impact for clients through data science, AI, technology, and people. Visit for more information.

    We are seeking a Senior Marketing Manager to lead commercialization and go-to-market (GTM) execution for the newly integrated Fiserv partnership/acquisition. This role is highly executional and revenue-oriented, responsible for translating product and platform capabilities into compelling sales and marketing assets that drive acquisition and growth across targeted customer segments.

    This is a contract role designed to support a critical phase of platform commercialization, working closely with Sales, Product, Partnerships, and Paid Media teams.

    Key Responsibilities

    Commercialization & GTM Strategy

    • Own commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisition
    • Translate product features, platform capabilities, and partnership value into clear market-facing messaging
    • Define and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiences
    • Align positioning and messaging across channels to support acquisition and sales conversion

    Sales Enablement & Asset Development

    • Develop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviews
    • Partner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenarios
    • Support sales training and rollout of new messaging, offers, and platform updates
    • Act as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnel

    Marketing Execution & Campaign Support

    • Support development and execution of paid media acquisition campaigns, in partnership with performance marketing teams
    • Contribute to campaign messaging, creative direction, and offer strategy to drive qualified leads
    • Ensure consistent messaging across paid, owned, and sales-led channels
    • Track performance and iterate on messaging and assets based on campaign and sales feedback

    Cross-Functional Collaboration

    • Work closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancements
    • Manage stakeholders across Fiserv and internal teams as applicable
    • Maintain a strong understanding of the competitive landscape and evolving market dynamics

    Qualifications

    • 7–10+ years of experience in B2B or B2B2C marketing, with a strong emphasis on commercialization, GTM, or sales enablement
    • Proven experience developing marketing and sales assets for complex products or platforms
    • Strong understanding of acquisition marketing, including paid media and funnel optimization
    • Experience working cross-functionally with Sales, Product, and Partnerships
    • Ability to operate independently in a fast-moving, ambiguous environment
    • Excellent communication, stakeholder management, and execution skills

    Preferred Qualifications

    • Prior experience working with Fiserv, or within the payments, fintech, or financial services ecosystem
    • Familiarity with or direct experience supporting the Clover platform
    • Experience commercializing partner-led or acquisition-driven products
    • Background in SMB-focused technology or merchant services

    Role Logistics

    • Role can be remote within Canada; Toronto-based candidates may be expected onsite 2 days per week at the Downtown Toronto office
    • Contract duration of 9–12 months
    • Senior Manager–level scope and expectations, with hands-on execution responsibilities

    This is a 9–12 months contract role

    Headcount: 1

    Location: Remote within Canada (Toronto-based candidates preferred; hybrid expectation for local employees)


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