Marketing Operations Specialist - Toronto, Canada - Versapay

Versapay

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Versapay \uD83D\uDE80
Versapay is the leader in Collaborative Accounts Receivable.

The Versapay Collaborative AR Network is the first solution that empowers the genius of teams by bridging the gap between suppliers and buyers through a shared, digital experience.

Versapay's accounts receivable (AR) automation solutions and next-generation B2B payments network make billing and payments easier for enterprises, increasing efficiencies, accelerating cash flow, and dramatically improving the customer experience.

Founded in 2006, the company has grown into a global network of 9,000+ clients and 1,000,000+ users handling 40+ million new invoices and driving $60+ billion in global payment volume annually.

Versapay goes beyond traditional AR automation to deliver customer-driven experiences.

The results? Versapay's clients benefit from improved payment times and stronger customer relationships with an over 80% portal adoption rate.

Owned by Great Hill Partners, Versapay is based in Toronto with offices in Atlanta and Miami.

Think you might be the next Veep to join? Read on

Our Values
- We obsess over our customers.
- We help each other.
- We embrace diversity.
- We find better ways.
- We get things done.
- We own it.

How you'll make a huge impact here - and on your career:

Our product helps to manage a mission-critical function to companies - AR, payments, cash app and cash flow (and much more).

So, you'll be on a growing team that's critical in delivering that for them and providing an exceptional experience to both our customers as well as interacting and servicing their end-users.

In this role, you will accelerate your career in Marketing Operations, while helping us scale the MOPS function at Versapay.

What you'll do:

Support the build and development of lead nurture strategy by building nurture streams through campaign workflows in HubSpot and report on the same.
Initiate and drive customer and partner marketing campaigns by partnering with the customer, events and partner marketing teams.
Help demand generation by building campaign automation, including workflows, forms, and other automation, in support of the marketing and sales team's goals.
Own marketing reporting enhancements across Salesforce, HubSpot and Tableau.
Analyze gaps in our data and drive practices that help us maintain high quality, reliable performance data.
Build and manage processes to optimize lead routing to the Sales team through tools such as Dataloader
Implement and evaluate testing initiatives to improve marketing execution and performance.

What you'll bring to the team:

Enthusiasm and excitement about growing in the marketing operations and MarTech field
3 plus years' experience with marketing automation platforms such as HubSpot/Pardot (required), Tableau (required) and working knowledge of Salesforce CRM, Google Analytics, GTM, Google Ads, Drift, Zapier, ZoomInfo, and Terminus.
Passionate about using data to answer critical business questions and drive decisions.
Experience in campaign orchestration, lead nurturing, and other marketing automation capabilities such as forms, workflows, etc.
2 years' experience with data analysis and visualization tools (Tableau)
Extraordinary attention to detail and problemsolving skills.
Ability to manage and run multiple concurrent projects within established timelines using project management tools such as Asana.
Great team player and experience working with a diverse group of individuals.

LI-Remote

All of our Veeps live out our core values:

We look for excellence:

individuals that are better than we are and not only meet our values but bring value to our teams.

We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination.

Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.