VP GAD CRM - Toronto, Canada - Hawkeye

Description

Job Description

THIS IS A 1 YEAR CONTRACT

The VP GAD CRM will provide strategic oversight and direction on all client
marketing activities for a group of accounts and help drive business growth by unlocking
client's business opportunities.

The VP GAD CRM will lead a team and be accountable for the realization of a major FS client. They are the key contact to senior clients and are responsible for all day-to-day
operations and integration between the various Publicis divisions.

The entire agency team, including the client services, creative, production and
development departments, will rely on the VP GAD's expertise and leadership throughout
projects to assure appropriate distribution of resources, fluid communication, meeting
deadlines and achieving clients' business objectives and KPIs

Specific responsibilities are as follows:
Account Leadership

• Aware of overall status of all account activity but not necessarily all the details

• Key contact person for strategic or broader business issues consultation

• Focuses on major issues of strategic importance

• Keeps things moving both within the agency and at the client

• Leads an integrated and motivated team around client objectives ensuring that
teams are skilled up and resourced appropriately.

• Ensures realistic timelines are being set – is clear and precise about next steps

• Always strives for decisions and resolution

• Overall responsibility for maintaining agency standards and levels of service

• Initiates significant actions to improve agency's or client's business

• Identifies opportunities for and enables integration among Publicis divisions

• Keeps agency management up-to-date on big picture account issues and
opportunities

• Makes tactical use of senior Publicis management to influence client

Client Relationship Management

• Has a solid grasp of where agency work fits into client's total operation – views
client's business from broadest perspective possible

• Understand the client's business thoroughly - understand global issues as well as
marketing issues

• Works with client in developing long-range marketing & communications plans,
wherever possible

• Identifies key players in client organization and focuses selling efforts on key
decision-makers

• Builds support by involving multiple client contacts in appropriate stages of strategy
development, decision making and execution

• Manages team to ensure they also build strong relationships with their counterparts
to deliver outstanding client service.

Financial Management

• Develops accurate project estimates, with input from extended team members
(creative, project management, analytics, development, etc.)

• Reviews and approves estimates developed by direct reports, prior to sending to
client

• Co-ordinates with finance, when required, to ensure they have a copy of approve
estimates, invoices are sent in a timely manner and that bills are paid when due

• Reports percent complete to finance each month, for revenue tracking

• Leads development annual SOW, with input from extended team and EVP

Mentorship

• Delivers Performance Development reviews including development plans for direct
reports; provide coaching to direct reports on a variety of topics on an ongoing
basis.

• Provides clear direction to Account team

• Provide stimulus for new solutions to business problems

• Assign responsibilities and accountability

• Adopt a teacher/mentor role

• Instills teamwork and unity

• Manages conflict

• Trains and develops direct reports

Strategic Management

• Delivers innovative and ambitious, strategic solutions that balance client and agency
values working closely with colleagues and clients.

• Works with clients to define objective, set KPIs and ensure these are met.

• Involved in/inputs on all major business decisions; position/strategic discussions,
meetings, research, recommendations

• Manages client relationship, contracts, financial issues

• Identifies business development opportunities (current and new clients) - use
knowledge of agency products and services to influence and contribute to innovative,
ambitious and value drive solutions

Qualifications