Head of Marketing - Greater Halifax Metropolitan Area
Only for registered members Greater Halifax Metropolitan Area, Canada
1 month ago
Job summary
We're hiring a Head of Marketing to drive brand growth, customer engagement, and long-term value. You'll lead across CRM, community, paid media, partnerships, go-to-market campaigns, and brand initiatives.
Responsibilities
- Deliver performance across paid media, CRM, and acquisition funnels, aligning campaigns with Brand and Pillar goals.
- Drive membership and community growth with strategies that increase sign-ups, engagement, and lifetime value.
- Lead go-to-market and multi-channel campaign planning to support brand visibility and conversion.
- Develop and optimize partnership marketing strategies, working with Commercial, Product, and Content teams to drive revenue.
- Strengthen brand presence through awareness, thought leadership, and improved onsite engagement.
- Manage budgets, reporting, and performance tracking to maximize marketing ROI.
- Recruit, coach, and inspire a high-performing team while representing Marketing in leadership forums.
Job description
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