- Developand executeagainstplans to acquirenet-newconsumers with a test, learn, optimize mindsetthrough media, partnerships, and otherrelevantchannels
- Support evergreen campaignsby identifying new opportunities to improveKPIs
- Maintain & upkeepinternal data governance and acquisitionplaybook supporting all PRM activities led by Digital and Brandteams
- Assistteam indata growth, enrichment, & refinementinitiatives across digital touchpoints andthroughoutconsumer lifecycle
- Partner with creativeand mediain-houseagencies, along withdata acquisition partners,on executing key campaigns from ideation and production to creative iterationsand optimizationsduring campaignflight
- Liaisewith IT team on vendor onboarding andmanaging security assessments with all current and new vendorpartnerships
- Work with the PRM(CRM)Manager and Global privacy team to ensure delivery and embed the highest standard of privacy and compliance with the NA Digital standards and CASLrequirements
- Align with PRM Managerand Specialistto ensure optimal consumer lifecyclecommunications and engagement strategies are in place maximizing PRM KPIs
- Work collaboratively with Marketing Data Analyst to ensure the valueCRMdelivers is practically captured and presented back to thebusiness
- Provide WoW/MoM reporting, analysis, and insightson campaigns to key stakeholders measuring against KPIs andquarterly/annualtargets
- Analyze and evaluate new data processing activities from a privacy and data optimizationperspective
- 3+ years in digital marketing or similar experience
- Campaign Management - ability to plan and deliver digital marketing campaigns by leveraging data to informandgrow databaseleads
- Strong stakeholder management skills - proven ability to manage and succeed in complex stakeholderenvironments
- Data Analysis & Presentation skills– ability to understand key levers of data growth and engagementwhile being able to analyze how to improve KPIs and present actionable insights tostakeholders
- Communication skills - an ability to translate complex technical and analytical outcomes to all levels of the organization through strong presentation skills as well possess strong inter-personal skills managing multiple stakeholderrelationships
- Prioritization skills - must be able to work well under pressure with a large number of projects/assignments at the sametime
- Project Management skills–ability to assess priorities and manage workloads working in an agileenvironment
- Working knowledge of data protection and privacy and new laws and regulations
- Bachelor's degree (or equivalent) and/or solid relevant experience, preferably in Business, Marketing, Digital/CRM with strong analytical,communication, anddigital UX skills
- Ambition. You look for opportunities to deliver greater value to those around you
- Imagination. You identify a range of solutions to problems
- Inspiration. You lead by example and encourage others
- Inclusion. You are actively pro-inclusive and anti-racist across our community, clients and creations
- Learning. You have excellent listening skills that helps you to learn from our clients and those around you
- Results. You accept responsibility for your action
CRM Specialist - Toronto, Canada - OLIVER Agency
Description
About the role:
We are hiring a CRM Specialist to be an integral part of Unilever Canada's Digital Hub You will be embedded as a critical team member into the day-to-day operations of Unilever Canada's Digital Marketing organization supporting some of Canada's most loved brands.
Unilever Canada's Digital Hub is based at the heart of Unilever's marketing organization and delivers actionable insight, tools and services to engage, and is leading transformative data driven engagement strategies. This enables Unilever's business to better reach, acquire and engage people with exactly the right content, at the right time and place to build the valuable relationships their brands and consumers seek at scale.
You will have a passionfor data, audience segmentationand understand the importance ofthe delivery of mass personalized communications, using multiple messages to increase relevance and impact amongst variousaudiencesegments. Activities will be key drivers of data acquisition and eCommerce growth, while also re-invigorating brands' equity. Over time, this will lead to an increased emphasis on performance marketing and may - in some cases - lead to one-to-one marketing.
What you will be doing:
Campaign Management (50%)
Partner & Relationship Management(25%)
Data Analysis & Insights(25%)
What you need to be great in this role:
Req ID: 9333
#LI-PS1#LI-midsenior
About OLIVER:
OLIVER believes that agencies work better inside a brand's organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, custom creative ecosystem with our clients. We believe that proximity enables better collaboration, leading to better marketing solutions.
Established in 2004, our model is now driven by nearly 3,000 people worldwide, working across more than 200 custom creative ecosystems in over 25 countries. We are the undisputed leader in our space, which means we carry the responsibility and humility that comes with breaking new ground, continually evolving one of the most transformative agency models in history. People who join OLIVER come to us from all stages of their careers, from entry-level to agency veteran. They find a culture of entrepreneurism, direct and meaningful client impact, deep collaboration across offices and teams, and frankly, a bit of the unknown. If you're most comfortable in safe, predictable environments, OLIVER may not be for you. That said, we will also give you the support, tools, feedback, and recognition to be your best – we want you to achieve what you strive for. The opportunities for growth are as wide as you can make them.
Our Values and how to live them
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its'affiliatesare equal opportunity employerscommitted to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. Allsuitableapplicantsshall beconsidered for employment without regard to race,ethnicity, religion, gender identity, sexual orientation, age, neurodiversity,disability status, or any other characteristic protected by local laws.
Inside Ideas Group and its affiliates and subsidiaries have an internal recruitment department. IIG does not accept unsolicited resumes from any source other than directly from a candidate.