Brand Refresh for premium pastry shop
2 days ago

Job summary
We have an existing logo and brand presence. The goal is not a rebrand from scratch: we need to retain the majority of the current logo's look and feel, while cleaning it up for a sharper, more readable, contemporary execution—especially across packaging, menus, and print/digital touchpoints.Responsibilities
- Three refreshed logo directions based on the existing mark
- A final logo system with full production-ready assets
- A complete brand guide
- A pastry box design system (multiple sizes) with hospitality group trademark presence
- A full menu design system (pastry + kitchen + aperitivo)
Job description
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