Social Media Marketing Manager - New Westminster, Canada - Offworld industries

Offworld industries

Verified Company

New Westminster, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Offworld Industries:

Offworld Industries Ltd. (OWI) is the independent studio behind the successful military first-person shooter game, "Squad".

OWI was formed in 2014 by more than 15 developers who had worked together on the well known Project Reality mod for Battlefield 2.

The founding purpose of the team was to bring a standalone successor of this acclaimed mod to market and build a game development studio and a livelihood from that foundation.

Fast forward to 2023, OWI has nearly 120 employees and is rapidly growing.

We have been expanding the studio into serving as a publisher supporting mods and have just announced our upcoming title "Starship Troopers:
Extermination", a 12-player PvE first-person shooter based on the 1997 cult-classic film.

We are built on passion, unified spirit and continuing efforts to break the mold.

We strive to become a leader in creating large-scale multiplayer games as well as supplying others with the ability to do the same.

We are looking for a talented
Social Media Marketing Manager for our current and upcoming Unreal Engine based multiplayer games.

If you are passionate about making great games and a team player, we are looking for you

About the role:

OWI is seeking an experienced Social Media Marketing Manager that is passionate about paid social media advertising campaigns, creating engaging organic social media strategies, and is well versed in reporting and performance analytics.

Reporting to the Senior Manager of Marketing Communications, the Social Media Marketing Manager will be responsible for taking our social media strategies to the next level, for all products as well as our corporate channels.

In particular, this role will work with our community managers to craft organic social media copy for each game, with our people team to craft a successful social media strategy to help further elevate our studio's online presence, and will work with the senior manager of marketing communications to improve social media advertising campaigns and analytics reviews.

Job Duties:

Create unique social media marketing plans, content strategies, and tactics tailored to our specific games and their content releases
Create and maintain social media calendars
Oversee content request and approval pipelines with both internal and external partners
Oversee paid social media marketing efforts with agency partners, create new reporting templates, and assess success
Draft reports for executive team members highlighting notable events, trends, and success metrics
Write social media advertising copy
Work with Marketing Art team members in the creation of visual assets
Proactively identify unique social media opportunities/trends to capitalize on
Establish new folder system to organize marketing assets
Act as a liaison between community management and marketing when needed
Manage social media assets deliverables, prioritization, internal due dates, public facing posting
Oversee/assist biz dev with brand management related to social media and online store platforms
Establish further guidelines for brand voice & tone for OWI products and OWI corporate channels
Provide additional training and mentoring to CM's surrounding social media response engagement
Oversee & assist Community Managers with organic social media copy creation
Set and track KPIs for all social platforms and provide biweekly reporting
Manage events including social media contests, charity events, and assist overseeing online tournaments and other game initiatives that require social media campaigns
Meet frequently with key members of Production, Community, QA, and other teams to provide insight into product needs informed by social media trends
Competitive research and analysis

Requirements:

2+ years of social media experience, including direct experience with advertising
A deep understanding of social media platforms, how they differ, and how strategies for growth differ between the platforms
Experience with assessing performance of paid social media advertising campaigns
Experience guiding brands through sensitive communication scenarios, managing sensitive communication matters and proactively screening for risks pertaining to current events
Experience planning online events for gaming brands/studios, including but not limited to charity events and contests
Experience reviewing art assets with a critical eye
Project management experience related to social media & community marketing campaigns
Fluent in English, with strong written skills
The ability to multitask across several projects at once
Experience setting and reaching KPIs related to social media platforms
Familiarity with corporate reporting
Self motivated and highly productive
An empathetic and collaborative approach to strategic planning
An active awareness of outside social issues that may inform brand tone, voice, and strategic decision making
Flex