Manager, Digital Transformation - Toronto, Canada - Cardinal Path

Cardinal Path

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

Cardinal Path, a Merkle company within Dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients.

We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.

Merkle | Cardinal Path's mission is:
To Know, To Share, To be our Partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.

Cardinal Path is driving Merkle's global Google Marketing Platform relationship, and we are creating new positions to develop client-side transformation strategies.

Merkle | Cardinal Path is rapidly expanding its Google Marketing Platform strategy with our clients, including media strategy, activation, platform management, analytics, and managed services to deliver transformational outcomes.

Job Description:

"Remote Opportunity" in Canada or USA

You are a curious, analytical thinker who can see the system and understand how it works. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations.

Staying current with new and next concepts to develop thought-leadership POV's is second nature and engaging in tactical, intricate details is of interest.

Ideal previous experience can be on a client-side and responsible for evaluating/implementing/managing CDPs, data clean rooms, or part of an in-house media execution team; held client strategy or solution engineering positions at MarTech or AdTech vendors; or at a consultancy/agency helping clients create and navigate marketing transformation.

Strong experience across the Google Marketing & Cloud Platforms and how these technologies help clients achieve their business goals is paramount.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path's service offering and approach to Digital Transformation client strategy.

The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Work with Digital Transformation Director/Associate Director to create clientlevel custom Google Marketing Platform solutions that are inclusive of developing use cases, transformation outcomes, integration with existing or new marketing platform technologies, and associated data and analytics capabilities
Lead business strategy creation sessions, develop client roadmap priorities, recommendations, and deliver technical project details
Evaluate the client's approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency
Partner with Cardinal Path technical teams (Data Science, Analysis and Insights, Digital Media, and Technology Implementation) to implement Digital Transformation roadmap projects
Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors).
Research emerging data and technology industry trends to improve the Digital Transformation framework
Publish blog posts and whitepapers on emerging industry trends
Estimated 15% business development, 70% consulting, and 15% thought leadership/practice development time allocation

Qualifications:

You are super excited to develop something new for our clients, organization, and industry
You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions
You have at least 2+ years experience as a clientfacing consultant
Experience implementing, managing, or using Google Marketing Platform tools (DV,SA,CM.GA) Platform certifications are a plus
You helped improve a digital media strategy through mastery of utilizing platforms or designed analytics processes to optimize business outcomes.
Understanding of the marketing technology ecosystem, identity solutions, marketing science, and online/offline activation tactics
Comfortable with creating a business case for transformation with supporting ROI analysis
Ability to work with both technical and nontechnical teams/clients to develop solution designs and requirements
Experience with privacyrelated regulation management, consent platform implementation, or global data compliance are a plus
Excellent storytelling, presentation, and communication skills
A degree in computer science, analytics, or a related field is preferred

Additional Information

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