Digital Marketing Specialist - Thornhill, Canada - Accencis Group

Accencis Group

Verified Company

Thornhill, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Accencis Group is a collection of successful and well-established dining establishments located in major cities across Canada, including: The Captain's Boil, %Arabica, Midori, and Dear Saigon.

We differentiate ourselves from other restaurant groups by our commitment to offering unique and innovative dining experiences to our guests.

We have a diverse range of brands, each with its own unique atmosphere and menu, and we pride ourselves on using fresh, locally-sourced ingredients to create delicious and high-quality dishes.

Our team is made up of experienced chefs, skilled servers, and dedicated support staff who work together to create a welcoming and enjoyable dining experience for every guest.

We are also a franchisor, offering a wide range of dining options to our guests and the opportunity for other entrepreneurs to join our team and be a part of our success.

Our expansion plan includes both company-owned and franchised locations

Reporting to the Senior Marketing Manager, the Digital Marketing Specialist will be responsible for managing, planning and execution of media campaigns, as well as developing and executing influencer marketing strategies.

Responsibilities:

Media buying:_
Plan and execute media buying strategies across various platforms such as Facebook, Instagram, Google, Tik tok, Youtube
Analysing media buying data and optimize campaign for better performance and ROI
Develop and maintain relationships with media vendors, negotiate rates, and manage budgets to maximize the impact of media campaigns.
Analysis and Optimization:_
Identify key metrics and constantly monitoring the data and performance, adopt adjustments and optimization strategies
Conduct A/B testing on various test points such as platforms, channels, visuals, gender, age, and etc.
Influencer Marketing:_
Develop and execute influencer marketing strategies, including identifying and selecting influencers, negotiating contracts and managing relationships.
Collaborate with creative teams to develop highquality content that aligns with the brand's messaging and influencer marketing campaigns.
Track and analyze the success of influencer marketing campaigns and report finding, Develop and maintain media and influencer database, including contact information and performance metrics

Requirements:

2+ years of relevant media buying/influencer marketing experience, preferably in the food and beverage industry
Proven track record of managing paid media platform (Facebook, Instagram, Google, Tik Tok)
Excellent communication and collaboration skills and the ability to work smoothly with different teams and stakeholders
Strong analytical skills, with the ability to analyze data, identify trends and provide insights and recommendations
Creative and strategic thinking, with the ability to develop advertising strategies and plans
Ability to work independently and collaboratively in a fastpaced, deadlinedriven environment
Experience with advertising platforms such as Meta Ads Manager, Google Ads, or Tik Tok business centre, and etc.