Brand Marketing Manager - Surrey, Canada - Washworld

Washworld

Verified Company

Surrey, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Marketing Manager responsibilities include:

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.

Requirements and skillset:

Demonstrable experience in marketing together with the potential and attitude required to learn.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools and CRMs (e.g., Google Analytics, Zozo, Web Trends)
Experience in setting up and optimizing Google AdWords campaigns.
Up to date with the latest trends and best practices in online marketing and measurement.

Performance Objectives

You are strong enough to manage a bit of ambiguity, but still able to execute.
Good sense of marketing priorities for hightech B2B
Experience marketing to various buyer personas, verticals, and stages of the buyer journey; ability to create campaigns that attract, nurture, convert, and retain customers.
Experience with budgeting, forecasting, and cost control with a track record of delivering projects on time and within budget.
Success in executing direct and channel marketing strategies to drive growth.
Bachelor's degree in marketing, communications, business, or a related field (master's degree preferred)
Excellent communication skills, both written and verbal and knowledge of HTML is preferred.
Proficient in using Adobe Creative Suite for creating marketing materials