Student Recruitment - Toronto, Canada - Randolph College for the Performing Arts

Description

TITLE:

Student Recruitment - Social Media Officer


POSITION OVERVIEW:

The role of the Student Recruitment Officer will be to recruit students for Randolph College for the


REPORTING RELATIONSHIP:

Reports Senior Leadership


EMPLOYMENT TYPE:

Full-time (40 hours/week), contract leading to permanent


WORK WEEK:

This position requires the Employee to have flexible working hours, Monday, Wednesday and Friday during regular business operating hours, 9:00am - 5:30pm (including a half-hour unpaid lunch break),
Tuesday and Thursdays operating hours, 12:00 pm - 8:30 pm for a total of 40 hours per week. Working week or hours may change based on business requirements.


LOCATION:

736 Bathurst Street Toronto, Ontario M5S 2R4


EDUCATION & EXPERIENCE REQUIREMENTS:

• Postsecondary education, minimum of a Certificate or Diploma equivalence;
• Minimum of 1year work experience working in a similar role;
• Basic knowledge of the Private Career College system;
• 13 years marketing experience;
• Ability to meet and/or exceed determined activity quotas;
• Experience with CRM platforms, detailoriented, efficient and effective communicator

QUALIFICATIONS:

• Native or bilingual proficiency in English;
• Excellent written communication skills;
• Superior teamwork capabilities;
• Excellent client service skills;
• Exceptional interpersonal communication skills, experience communicating; Ability to maintain professionalism and cordiality when working with others;
• Exceptional work ethic with the ability to initiate and remain on task without supervision;
• Ability to multitask and effectively handle multiple deadlines and projects;
• Capacity to provide accurate assistance, information, and instructions to students and staff in a helpful, friendly, and professional manner;
• Strong familiarity with Microsoft Office products (Excel, Word, MS Outlook, MS PowerPoint)

GENERAL DUTIES AND RESPONSIBILITIES:

• Meet and enroll students virtually/ in person based on their educational goals;
• Implement Digital Marketing, administering, and evaluating Digital Marketing plans for organic student recruitment;
• Promote and create social media communications in line with the Randolph College for the

Performing Arts website, manage website updates;

• Conduct research and analysis, gather information, write articles and stories, edit content, and adapt material to online format, tone, voice and style;
• Actively support all targeted organic recruitment campaigns, including targeted distribution of promotional materials and tracking responses/interest in the CRM and other tracking tools;
• Conduct webinars to generate interest and educate about potential students about the program offering at the College;
• Weekly reporting listing key operational and recruitment related steps taken, key statistics, any major issues and how they were resolved, challenges and how they were handled;
• Ensure CRM is up to date and lead follow up matrix is maintained and tweaked to obtain desired outcomes;
• Assist with online media analysis, activities and design on every facet of online marketing campaigns and report marketing ROI metrics and input into the internal CRM;
• Manage ongoing processes and tasks associated with CRM system;
• Assist in schedules, budgets and resource plans for Digital Marketing by researching current market trends and updating marketing knowledge;
• Other duties as assigned by the Supervisor
• Understand the target audience for each social media account, help to create engaging, relevant and timely content in a variety of media including photographs, video that support the college goals.
• Design and deliver social media and digital campaigns to achieve outreach goals.
• Work with staff to generate online and social media content and reach desired audiences.
• Explore new media channels to engage with audiences.

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Gather web site and digital material from a variety of sources; edits, proofs and posts content. Write and procure from available sources web site and digital content related to news, research, events, residence, and activities postings.
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Ensure that all web site content is uploaded to the site on a timely basis, refreshed and updated
:

• Create communication, marketing, and dissemination tools and content for diverse audiences in print and electronic formats

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Gather information and help to create presentations for diverse audiences within specified guidelines. Collaborate with program staff to plan, coordinate, and implement various communication projects.
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HOW TO APPLY:


Job Types:


Schedule:

• Monday to Friday

Education:

• Diploma or Degree (preferred)

Experience:

- similar: 1 year (preferred)

- telemarketing and/or inside sales: 1 year (preferred)


Salary:

$33,885.39-$45,000.00 per year


Schedule:

• Monday to Friday

Ability to commute/relocate:

• Toronto, ON: reliably commute or plan to relocate before starting work (re