Visual identity for academic geography conference
1 day ago
Job description
PROJECT OVERVIEW
We are organizing the BeNeLux Geography Conference, a joint academic conference bringing together geography and spatial planning scholars from Belgium, the Netherlands, and Luxembourg.
We are looking for a designer to develop a mini visual identity system — not just a logo.
-
- SCOPE – PART 1: VISUAL IDENTITY SYSTEM
We need:
- Logo (refined or redesigned)
- Color palette
- Typography system
- Graphic language (supporting visual elements such as shapes, patterns, spatial motifs, layout logic)
- Basic layout principles
- Mini brand guideline PDF
Important:
We want a cohesive visual identity system, not just a standalone logo.
-
- CONCEPTUAL DIRECTION
The identity should reflect some of these ideas:
- Layering and overlap
- Spatial thinking and geography
- Crossborder exchange
- Community and gathering
Geography in our context includes both:
- Physical geography (landscapes, rivers, terrain, spatial structures)
- Human geography (networks, communities, borders, interaction, people)
We are interested in systems that may include:
- Layered geometric blocks
- Cartographic references and map, but these do not have to be literal
- Overlap, connection, and spatial relationships
Avoid:
- Things that are too literal, like:
- Globe icons
- Flag combinations
- Location pins
- Corporate tech gradients
- Startup aesthetics
- Government/institutional look
-
- EXISTING LOGO
You may:
- Refine and build upon the existing logo, OR
- Propose a new direction if conceptually stronger
We are open to evolution rather than revolution, but not attached to the current design if a better system emerges.
- COLOR DIRECTION
- 25 colors
- Open palette (slightly bright / warm welcome)
- A nod to the Benelux region and the colors in its flags (e.g. yellows, reds, blues) would be nice but no literal flag use
- A version must also work in black & white
- Must be readable in print and digital
- TYPOGRAPHY
Similar to the logo, we are happy to build on this direction or go elsewhere based on your design expertise.
It should feel:
- Editorial
- Structured
- Readable in print
- Appropriate for academic context
- Contemporary but not trendy
- SCOPE – PART 2: APPLICATION OF THE IDENTITY
- Roll-Up Banner (vertical conference banner - 85x206cm)
- Logo
- Conference name
- Strong visual presence from distance
- Printready file
- PowerPoint Template
- Title slide (to be shown during conference welcome)
- Content slide
- Section divider slide
- Clean, readable, easy for academic presenters
- Editable PPTX file
- Conference Program Booklet (A5)
- Cover page design
- One internal page layout (e.g., schedule/session page)
- Printready file
- DELIVERABLES
- Logo
- Color specifications (HEX, RGB, CMYK)
- Typography guidelines
- Graphic elements as vector assets
- Mini brand guideline PDF
- Rollup banner printready file
- Editable PPTX template
- A5 booklet cover + internal layout (printready)
-
- TIMELINE
Initial concepts:
within 1 week
Full completion:
within 2-3 weeks
-
- IDEAL DESIGNER
- Experience with cultural institutions, academic conferences, or editorial design
- Strong typography skills
- Experience building visual identity systems (not just logos)
- Comfortable designing for print and digital
Please include:
- Relevant portfolio examples (especially cultural or academic work)
- A short explanation of how you would approach this project
- Confirmation that you can deliver all listed materials
Mandatory skills:
Brand Identity & Guidelines, Graphic Design, Logo Design, Print Design, Brand Guidelines, Brand Identity Design
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