Technical Analyst - North York, Canada - Enbridge Contingent Talent Community
Description
Work options:
Hybrid
- 1 Year Contract
- Hybrid: 500 Consumers Rd, North York, Ontario, M2J 1P8
At Enbridge, our goal is to be the first-choice energy delivery company in North America and beyond—for customers, communities, investors, regulators and policymakers, and employees.
If you're looking for a challenging role that will make the most of your skills while allowing you to make an impact, this is it.
Duties & Responsibilities:
This includes:
Digital Media Leadership
- 10% of role
- Contribute to EGI's social media strategy and implementation.
- Enable a "digital first" culture by integrating digital and social strategies into public affairs and communication plans.
- Identify and assess opportunities to better engage with external audiences and enable digital engagement tactics.
- Act as an advisor and thought leader on the latest trends, conversations and digital mediums.
- Develop strong intraindustry relationships with peers, partners and associations.
- Support internal clients to use social media safely and strategically through the development of digital resources, tools and materials.
- 5% of role
- Manage employee access to social media platforms and associated training on platform use.
- Enforce the corporate social media policy.
- Manage all EGI social media profiles interface design.
- Coordinate social media activities with Enbridge Inc.
- Maintain and update social media passwords.
- Coordinate payment of all internal social media paid posts and campaigns.
- 25% of role
- Using social media monitoring platform (Hootsuite, Mention), monitor all communication comingin and goingout of the social media platforms during business hours.
- Review, edit and approve social media content across various channels.
- Review overall health and engagement across social media channels.
- Using customer response matrix, delegate issues to the appropriate SME for response (e.g. customer enquiries, incidents, protests, reputational concerns etc.)
- Respond to comments on organic posts following customer response matrix.
- Review and highlight partnership content that may require amplification on social media. Recommend an approach for internal clients.
- Coordinate and post response to customer messages escalated by the customer communications Sr. Analyst
- Daily monitoring for issues related to operational incidents and protests and escalate issues to both the shared rotation DCO and PIO.
- Daily monitoring for issues flagged by external communications or corporate as being of specific interest to Enbridge.
- Provide back up support for Sr. Analyst customer communications in responding to customer care inquiries.
- Support events, speeches and promotional activities required on social media. Participate in meetings and coordinate with internal clients to determine timing approve content and receive required approvals before posting,
- Create and manage a social media content calendar, coordinating with key internal clients.
- Receive creative briefs for crossplatform issues which include social media as a communication tactic (e.g. rates, carbon tax, community expansion, etc.) and create required digital assets for clients.
- Develop and implement unique, creative and strategic organic digital campaigns in support of company initiatives.
- Paid campaign development designed to support various internal stakeholder groups. This includes creating content, assets, building out campaigns and managing approval process.
- Focus on increasing engagement and growing followers by listening and encouraging engagement with the social media audience and/or stakeholders on relevant conversations.
- Work closely with EGI's graphics team to create visual assets for posts and campaigns.
- Monitor online mentions and conversations/ around the company's brand. Flag issues to internal stakeholders as needed.
- 10% of role
- Provide comprehensive analytics for paid and organic digital media campaigns and recommendations for increasing engagement.
- Develop and implement a monthly social media report that includes top line analytics for all channels and campaigns.
- Manages access, onboarding and offboarding of vendors and troubleshoots technical campaign issues.
- Traffic coordinator for Enbridge Gas Inc sites content / quality assurance to ensure content meets brand and accessibility standards.
- Make recommendations and work collaboratively with agency of record, and internal marketing teams to execute day to day development of digital and
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